Research Methodology - Part 1 Flashcards
What is Research Method?
-What we are applying for the test. (tools selected for the test)
-Carries out experiments such as surveys etc.
-Applied in the later stage of the research
-Comprises of different investigative techniques for the research study.
What is Research Methodology?
- The procedure of the research.
- Done during the initial stages of research.
- It is basically how a researcher systematically designs a study to ensure valid and reliable results.
- Involves: research aims, objectives and research questions
What are the two kinds of Data? Explain each.
There are two kinds:
Primary Data
- First hand data/ information.
- It is data generated by the researchers in the - form of surveys, interviews, experiments.
- It is reliable and authentic and collected for - the purpose.
- It is time consuming and expensive.
Secondary Data:
- Second hand data/ information.
- Already recorded by other researchers and - - not a current research problem.
- It is not original data.
- Economical and time saving, but may not be as reliable.
- It is easily accessible.
What are the two ways of data collection?
There are two: Quantitative and qualitative data collection
Quantitative Data
- Data is collected in the form of numbers. - Attributes and Variables are quantified in some manner. - These numbers hold certain implications based on the value. - For instance: ○ There is a statement - 'I am smart', the options are 1 is Agree, 3 is Disagree, and 2 is somewhat. ○ This is a quantitative data. (standardised scale) ○ Statistical analysis such as descriptive or inferential statistics can be used for this type of data.
Qualitative Data
- Data is collected in the form of text, videos or interviews. - Mainly used for forming theories, hypotheses and understandings. - Focuses on conceptual and descriptive understanding. - Descriptive statistics is rarely used. - Typically unstructured or semi structured.
What is observation?
It is a research method, which involves watching the participants of a specific behavior at a natural setting.
- They are essential for gathering empirical data - They can be categorised into different contexts, researcher involvement and structure. - Understanding these categories allows the researchers to choose the appropriate method for their studies. - Done to understand the frequency, duration of that particular behavior.
What are the limitations of the observation method?
- It is expensive
- Information provided through the observation method is limited
- Unforeseen circumstances may affect the task of observing.
What are the various types of observations?
- Structured observation
- Unstructured observation
- Participant observation
- Non-participant
observation - Controlled Observation
Naturalistic observation
Explain Structured and unstructured observation
Structured observation:
- There are guidelines or a criteria checklist for data collection
- Allows systematic comparisons
- However it may overlook the spontaneous behaviours
Unstructured observation:
- No strict guidelines, more flexible
- Allows the researcher to explore a wide range of behaviours
However it can lead to challenges in data analysis and consistency
Explain Participant and Non-participant observation
Participant Observation:
- The researcher is a part of the group
- Allows the researcher to feel what the other members are feeling.
- Provide deep insights on social dynamics and behaviour of the subject
- However can introduce researcher bias and affect the authenticity of data collection
Non-participant Observation:
- Which the researcher does not make any efforts to be a part of the group.
- Reduces bias and influence and allows more objective data collection
However, it limits depth of understanding behaviours
Explain Controlled and Naturalistic observation
Controlled observation:
- The variables can be manipulated.
- we use mechanical (or precision) instruments as aids to accuracy
and standardisation. ( structured environment)
- Enhances reliability
- However it may lead to less natural behaviour, due to artificial settings.
Naturalistic/ Non-controlled observation:
- type of observation is to get a spontaneous picture of life and persons
- No interference towards the subjects.
- Allows the researcher to collect authentic data, reflecting real life behaviours.
- However it can be challenging to control the variable in a natural setting.
Explain Overt and Covert observations:
Overt and Covert observations:
- Overt - the participants are aware of being observed.
- Covert - the participants are unaware of being observed.
What are the ethical considerations in the Observation method
- Ethical considerations are crucial in all observation methods to protect participants’ rights.
- Researchers must obtain informed consent, especially in participant observations.
- Maintaining confidentiality and being sensitive to the impact of observation on subjects is essential.