Research Methodology Midterm Flashcards
Research Methods
Big data, survey research, interviewing, content analysis, mixed methods
Research interests
media representations, sociology of the workplace, digital media use, inequality
Informal Observation
Occurs when we make observations without any systematic process for observing or assessing accuracy of what we observed.
selective observation
occurs when we see only those patterns that we want to see or when we assume that only the patterns we have experienced directly exist.
Overgeneralization
occurs when we assume that broad patterns exist even when our observations have been limited
authority
a socially defined source of knowledge that might shape our beliefs about what is not true
research methods
an organized, logical way of learning and knowing about our social world
Ontology
an analytic philosophy concerning the nature of reality
Epistemology
an analytic philosophy concerning how we know what we know
Science of sociology
a way of knowing that attempts to systematically collect and categorize truths
Sociology
- the scientific study of humans in groups
- the systematic study of social patterns
Qualitative Data
systematically collecting data, non numerical-> words, images, sounds etc.
Micro
-an analytic framework focusing on the smallest levels of interaction
-qualitative
Mesro
-an analytic framework focusing on group interactions
- can be qualitative or quantitative
macro
-an analytic framework focusing on large- scale patterns across social structures or institutions
- quantitative