Research Methodology Flashcards
Sample
A Subset of the population selected for measurement, observing or questioning so as to provide statistical information
Sampling
The process of choosing the people, place and time to collect primary data
Primary Data
Data that are collected firsthand by the researcher; the information is obtained directly by the observing behaviour or asking people questions through interviews or questionnaires
Secondary Data
Data that have been gathered and recorded by someone else
Qualitative Data
Subjective data that collects facts and information regarding people’s beliefs, feelings, attitudes and opinions
Quantitative Data
Objective data that come from research that collects facts in the form of numerical data, which can then be analysed using counting, measuring and graphing
Ethics
Principals used to judge right or wrong, good or bad
Bias
Unfair preference or distortion
Questionnaires and Surveys
A set of formally prepared questions that seek information on a person’s knowledge, beliefs, likes or dislikes, completed by the respondent
Interviews
A conversation or discussion between 2 or more people to collect information or opinions
Case Studies
Data that has been collected in a raw format and have not been gathered or written by someone else
Observations
A method that requires the researcher to watch and record the behaviours of their subjects
Literature Review
A secondary research method involving a search and evaluation of existing knowledge on a topic
Sample Group
The people targeted for research
Sample size
the number of participants included in the research study
