Research Method: Questionnaires Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

What is a questionnaire?

A

Respondents record their own answers that are provided in the written form of questions.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are 2 strengths of questionnaires?

A

+Standardised procedure
= Easily repeatable and given to large numbers of people.
+Find out what people think and feel as opposed to other methods like interviews.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are 2 weaknesses of questionnaires?

A

-Lack validity as people may not tell the truth (demand characteristics)
Eg: they may not know how to answer or not look foolish (social desirability bias)
-May only attract a certain sample
People who cannot read will not be able to complete questionnaires.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What is a closed question?

A

A question with a fixed answer that provides quantitative data.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is an open question?

A

An question that allows respondents to provide their own answer and provides qualitative data.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is a ranked scale?

A

A closed question that asks respondents to rank their views on a scale.
Eg: 1 to 5

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are 2 strengths of closed questions?

A

+Quantitative data is easy to analyse making it easier to draw conclusions.
+Answers are objective as they are likely to be interpreted the same by different researchers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are 2 weaknesses of closed questions?

A

-People may not be able to explain their precise feelings decreasing the validity.
-Reductionist: oversimplifies human experience and the several answers a respondent might give.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are 2 strengths of open questions?

A

+Rich detail on behaviour as participants can express themselves increasing validity.
+Researcher may collect unexpected findings, decrease the effect of researcher bias.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are 2 weaknesses of open questions?

A

-Difficult to draw conclusions with a wide range of answers.
-Interpreting data is subjective: each researcher may view the data differently.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What are 2 strengths of ranked scale questions?

A

+Objective
+Quantitative data that be analyse and presented easily.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What are 2 weaknesses of ranked scale questions?

A

-Participants may respond in the same way to all questions. Eg: a tendency to select high values.
-Social disability bias: affect validity.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is social desirability bias?

A

When participants may give untrue responses so they don’t look foolish and make themselves look better.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly