Research First Flashcards
What questions should we ask when in the early stages of a project?
When we are in the early stages of a project, here are the general kinds of things we want to find out from stakeholders:
Why do we want to build this feature?
What do we already know?
How do we define success?
These are broad categories, so when you talk with stakeholders you’ll want to ask about more specific details. Here are some specific questions that you might consider when conducting a stakeholder interview:
To learn more about the project background
How did you decide to prioritize this project? Who are the primary users? What do you want to provide to the users? Are there any other key stakeholders we should talk to?
Existing work and data
Has our team done any similar projects before? What parallel efforts are you aware of (are there any other teams doing similar things)? What types of data are we currently collecting? What types of UX research have we done? What are the key learnings?
Goals and success metrics
What are the short-term goals? What are the long-term goals? How would you measure the success of the project?
Collaboration
What is the timeline? What are the milestones? How much do you want to be involved in the UX process? How often should we sync up on progress?
what is quantitative research?
Quantitative studies
-Large sample sizes
-Understand the preferences, behaviors and attitudes of the general population
-Result in numerical data (e.g.. “70% of users click on the green button”)
For example: surveys, A/B testing, card sorting, or other tools that can be administered at scale
The key things to remember with quantitative studies are that they typically involve collecting data from a large number of users, usually through surveys or other tools that can be administered at scale—and, in the end, the results you end up with involve numerical data (e.g., “70% of users click on the blue button more than the green button”). Notice that data like this often doesn’t tell us the underlying reasons why (e.g., we do not know why users are clicking on the one button more than the other).)
what is qualitative research?
Qualitative studies
-Small sample sizes
-In-depth interactions
-Allow researchers to probe why and how
For example: interviews, contextual inquiry, participatory design, concept testing, etc.
The key things to remember about qualitative studies are that they typically involve having in-depth interactions with a small number of users—and because you are having such in-depth interactions, you are able to probe the underlying reasons why the user does something, as well as the specifics of how they do it.
which is the typical UX reasech components?
Background Research goals Research questions Recruiting Script
What is the type of interview mostly used in UX design research?
Semi-Structured interview, he has predefined questions, but the interviewer is free to add to or adjust questions based on users’ answers.
What are the type of questions we don’t have to make when conducting an interview?
DON’T ask questions that are too general
● “How do you study foreign languages?”
● “Where do you do online shopping?”
DON’T ask hypothetical or “Why not?” questions
People are bad at predicting their own behavior!
● “You just mentioned that you are interested in
learning French. We are building a language learning
app, do you think this is something you will use every
day?”
● “Would you pay for a video streaming service for only
$4.99/month?”
● “How do you feel about a bigger storage space on the
new phone?
DON’T ask leading questions
Leading questions imply a desired type of answer or “lead” users
in a particular direction—like here, implying that the user finds
the app to be frustrating:
● “What frustrations did you experience the last time
you used your company chat program?”
What are the type of questions we have to make when conducting an interview?
DO ask users about their most recent experience
By asking about their most recent experience, you’re asking for
something specific, concrete, and easy to remember.
● “In the past week, how often did you study French?
What did you study?”
● “When was the last time you paid your credit card bill
on your phone?”
● “What was the last time you bought shoes online?”
DO ask users to show, not just tell
● “Could you walk me through how you created
flashcards on LangLearn for your final exam?”
● “Could you show me some of the notes you took while
taking the online course?”
● “Could I take a photo of these notes?”
Ask why users like a solution
Try to find the needs or pain points that are the root cause
● User: “The flashcard app should give me points when I
get the right answer.”
● Interviewer: “Why do you want to get points?”
● User: “Because I like seeing my progress. I like knowing
that I’ve achieved something.”
What is and how to do a affinity diagramming?
Affinity diagramming is a tool used to analyze qualitative data.
he consists of 3 parts
1) Take all the information and transforms in standalone post notes, in a way it can be read alone with all the context
2) After getting this post notes, you have to group them in related notes in order to organize them
3) After group your notes, you have to group the notes in higher and higher-level themes, in a way that you can find similarity and get the main insight from each note
What have to be in our report?
our report should have 5 main components:
- An executive summary
- Methods and participants - explaining who are the participants, what methods were used to understand them
- Key findings
- Additional findings
- Recommendations / next steps
Once we have finished our interviews what are a possible next steps to take?
After conducting interviews and generate some findings, we have test if the results we found with the small number of people we have interviewed will apply to the larget population.
Rather than trying to investigate everything you learned in your interviews, you should take the opportunity to narrow down the scope of your study and just select one or two key findings that you’d like to check into further with your surveys.
