Research Design III

Question 1

What is qualitative research design?

Answer 1

Qualitative research design is a research approach used to explore and understand people’s experiences, behaviors, emotions, and social phenomena in-depth.

It focuses on non-numerical data (words, images, observations) and seeks to uncover meanings, patterns, and interpretations rather than just statistical relationships.

Its main focus is to generate meaning, purpose or reality from opinions and experiences of participants.

Question 2

Mention 3 of the several underlying assumptions of qualitative research.

Answer 2

1. Reality is a social construct;
2. Variables are difficult to measure, complex and interwoven;
3. There is a primacy of subject matter and data collected will consist of an insider’s viewpoint

Question 3

The methods used to collect data under this design are:

Answer 3

i. interview
ii. observation
iii. participation.

Question 4

5 examples of qualitative research design include

Answer 4

i. Narrative research
ii. Phenomenological research
iii. Grounded theory
iv. Ethnography
v. Action Research

Question 5

What is mixed-methods research?

Answer 5

Mixed methods research is a research approach that combines both qualitative and quantitative methods in a single study.
It allows researchers to gain a deeper and more comprehensive understanding of a research problem by integrating numerical data (quantitative) with rich, descriptive insights (qualitative).