Research 3 Flashcards
What is Qualitative Research?
It is a type of social science research that collects and works with non-numerical data (feelings, thoughts, and experiences)
What is the aim of Qualitative Research?
Is to interpret meaning from the collective data to understand social interactions through the study of targeted populations or places.
What is the Interpretive Approach?
Researchers aim to understand the subject from the inside and gain an insider’s perspective. The focus is on exploration and explanation.
What is Transcription?
Process of turning recorded interviews or observations into written text. This helps researchers handle data better and analyze is easily.
What is Coding?
Process of categorizing the data by assigning labels to segments of the text that are relevant to the research question.
What is Analysis?
Process of examining the coded data, to identify patterns, themes, and trends. This can involve summarizing the data, comparing and contrasting different codes, and exploring relationships between different categories.
Method?
A research tool (e.g. Interviews)
Methodology?
The justification for using a particular research method.
Open-Ended Question Surveys?
Surveys that investigate not only e.g. which political candidate voters chose, but why they chose them, in their own words.
In-depth Interviews
There is a predetermined list of questions or topics for discussion, adding additional questions is allowed.
Oral History?
Typically involves a series of in-depth interviews conducted with one or multiple participants over an extended period of time.
Focus Group?
A researcher engages a small group of participants (5-15) in a conversation designed to generate data relevant to the research question.
Which methods are very useful in sports research?
- Observation
- Content Analysis
Observation?
Consists of unobtrusive measures which do not disturb or affect the social environment in any way. Participants are not aware that they are being studied.
Content Analysis?
A research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (e.g. Text). Researchers can quantify and analyze the presence, meanings, and relationships of words, themes, or concepts.
