Research! Flashcards
1
Q
List 2 types of Research!
A
- Primary Research
- Secondary Research!
2
Q
What’s primary research?
A
When a business gathers information that does not exist!
3
Q
What’s secondary research?
A
Data that already exists and has been collected for a different purpose.
4
Q
List 3 pros of primary data!
A
- Find out specifc information that you need
- Data is up to date
- Data is relevant
5
Q
List 3 pros of secondary data!
A
- Cheaper than primary research
- Quicker than primary research
- Easier than primary research
6
Q
List 2 types of data that begins with Q
A
- Quantitative Data
- Qualitative Data
7
Q
What is quantitative data?
A
Data expressed as numbers and can be statistically analysed!
8
Q
What is qualitative data?
A
Information about opinions, judgements and attitudes.
9
Q
What is SWOT analysis?
A
study undertaken by a business to identify, it’s strength,weaknesses, opportunites and threat!
