Reputation Systems Flashcards
Lemon Problem
Gresham’s law - In the long-term only lemons remain
Asymmetric information leads to adverse selection (lemons more likely to remain in the market)
Market failure
Incentives lead to an undesirable outcome
Moral Hazard
After the transaction
One party gets involved in a risky event knowing it is protected against the risk and the other party will incur the cost
Terminology for reputation systems
No consensus in the scientific community
Trust
Subjective probability which an individual A, believes another individual B will perform a given action upon which its welface depends
Reputation
Collective opinion from multiple individuals about a single individual
Aggregation of personal experiences
Reputation vs Recommender Systems
Recommendations are personalised/different for each user
Reputation is ideally an objective measure designed to address asymmetric information
Calculating reputation value
Average ratings (corrected for user bias) Weighted ratings Maximum likelihood (probabilistic approach)
Methods of weighting ratings
Weight individuals based on past ratings/trustworthiness (num ratings performed) / agreement of past ratings with population average
Weight ratings based on how old they are
Measuring confidence in a rating
Number of ratings Statistical tests (stdev, variance, p-vals)
Precision
1/variance