Representations of Masculinity Flashcards
What does Tim Edwards argue about the new man?
That it is simply a product of advertisers, who created the concept in order to sell products to both men and women.
What does Easthope mean by the ‘Masculine Myth’?
A variety of media transmit the view that masculinity based on strength, aggression, competition and violence is biologically determined and therefore a natural goal for boys to achieve.
While most men cannot hope to achieve such an image, as it is a masculine myth, they internalise the notion that men have physical, cultural and emotional power and that is part of their male identity.
What does Gauntlett argue about men’s magazines such as FHM?
That they are positive as they emphasise the importance of practicing masculinity.
He claims the values they transmit are fundamentally caring, generous and good-humoured.
According to liberal feminists, why are media representations slow to respond to women’s achievements in society?
Due to the ‘cultural lag’ where attitudes and ideas change more slowly than social and economic conditions.
In 2006, what percent of TV/Film boards in the UK were women?
Only 26%
Which areas of the Film/TV industry do men and women dominate?
Women dominate area such as costume, make-up and hair, which have less status and are paid less.
While men dominate areas such as camera, sound and lighting.
