Representation Flashcards
How do the set pages of The Big Issue reflect the values and ideologies of the magazine and its publishers?
The set pages of The Big Issue represent homeless people in a positive and sympathetic light, aligning with the magazine’s main goal of supporting the homeless. This reflects the values and ideologies of the magazine and its publishers.
How does the letters page of The Big Issue contribute to representing the values and ideologies of the magazine and its publishers?
- Homelessness -
The letters page of The Big Issue often features letters celebrating homeless vendors as “inspirational” and “friendly,” portraying them in a positive light.
By incorporating personal stories and first-person perspectives, the page helps readers understand and sympathize with homeless vendors, thus representing an typically underrepresented social group in a positive manner.
How does The Big Issue represent homelessness through its content, and what is the approach towards portraying homeless vendors?
The Big Issue portrays homelessness realistically, acknowledging both positive and negative aspects.
While referencing weather conditions may depict homeless people as brave and strong, the magazine also includes gritty details about homeless culture, such as involvement in drugs, alcohol, and violence. This approach creates a realistic representation of homeless life for vendors, avoiding idealization and portraying them as imperfect individuals.
How does The Big Issue express left-wing ideologies in its content, particularly regarding political figures like Margaret Thatcher and Donald Trump?
The Big Issue expresses left-wing ideologies by talking negatively about Margaret Thatcher, highlighting Conservative policies such as library closures and unemployment caused by their laws and legislation.
They also criticize plans for a Thatcher memorial, suggesting funds should be used for libraries instead. Additionally, the magazine negatively represents figures like Donald Trump, aligning with its left-wing ideologies.
How does the Sky Westworld advert represent men, and what does this portrayal reflect about media stereotypes?
- Gender -
The Sky Westworld advert represents men as powerful, successful, and important, which aligns with stereotypical media representations of men as dominant figures.
How does the article titled “So… why don’t the homeless just go home?” represent men in positions of power, and what does this suggest about gender dynamics in managerial roles?
The article predominantly features male heads of different organizations, reflecting men in positions of power and status. The lack of inclusion of female bosses in the interview suggests that women are less likely to be hired for managerial jobs, highlighting gender dynamics in the workplace.
How does the A-Team advert for Blu-ray DVD and the dominance of male representation in The Big Issue reflect gender roles and homeless demographics?
The A-Team advert for Blu-ray DVD and the dominance of male representation in The Big Issue construct a macho representation of men. This may be influenced by the fact that men are more likely to be made homeless than women, leading to a focus on creating positive role models for men.
How does “We made history, didn’t we?” spread in The Big Issue portray the magazine’s founders, and what stereotype does it reinforce about men?
The “We made history, didn’t we?” spread in The Big Issue portrays the magazine’s founders, both male, from a low-angle perspective, making them look powerful.
The use of aggressive adjectives like “hard-nosed” and “tough” creates a macho image of the founders, reinforcing the stereotype that men are emotionally tough and no-nonsense individuals.
Additionally, multiple images of men in positions of power, such as film heroes and villains like Captain America and Terminator, further contribute to this portrayal.
How does The Big Issue represent men as role models and figures of respect, and what effect does this portrayal have on their perception?
The Big Issue represents men as role models and figures of respect by depicting individuals like The Dalai Lama, John Lydon, Sir Alex Ferguson, Paul Weller, Andy Murray, and Daniel Radcliffe with titles like “Legends,” “The Modfather,” “Champion,” and “Star.”
These portrayals create the idea of these men as ultimate role models at the top of their fields, influencing readers’ perceptions of their achievements and status.
How does The Big Issue’s representation of Joanna Lumley and Vicky McClure differ from that of men in the same article, and what does this suggest about gender stereotypes?
In The Big Issue, Joanna Lumley and Vicky McClure are simply referred to as “Actress,” without the revered titles like “Legend” or “Champion” given to the men in the same article.
This difference suggests gender stereotypes, indicating that women may not be described in such idealized and revered ways as men.
How does David Bowie challenge traditional ideas about masculinity, and how is this reflected in his portrayal in The Big Issue?
David Bowie challenges traditional ideas about masculinity through his androgynous looks, experimentation with clothes, costume, shoes, and makeup. His portrayal in The Big Issue reflects these challenges to gender stereotypes, as featuring Bowie highlights his defiance of gender norms and celebrates his unique approach to identity and expression.
How does the representation of Grayson Perry in The Big Issue challenge traditional ideas about masculinity, and what complexities are highlighted in his portrayal?
The representation of Grayson Perry in The Big Issue challenges traditional ideas about masculinity by showing a man comfortable with expressing his feminine and creative side through wearing dresses and makeup.
Perry’s openness about his experiences and use of terms like “transvestite” add to a modern and diverse representation of masculinity not often seen in mainstream media. However, aspects of Perry’s interests in war films and a desire to be a jet pilot at 16 present a more traditionally masculine side, highlighting the complexity and multidimensionality of masculinity.
How does The Big Issue challenge gender stereotypes through its representation of women in positions of leadership, and what does this counteract in mainstream representations?
The Big Issue challenges gender stereotypes by portraying women like Theresa May and Nicola Sturgeon in positions of leadership, especially in the political sphere.
These representations show women as educated, respected in their fields, and empowered, countering typical mainstream representations of women. This challenges traditional gender norms and promotes a more diverse and empowering view of femininity.
How does The Big Issue challenge traditional gender stereotypes through its content, as exemplified by the Turn2Us charity advert?
The Big Issue challenges traditional gender stereotypes by featuring content like the Turn2Us charity advert, which depicts a woman stating “money was tight when my husband became terminally ill,” challenging the stereotype of women relying on men financially.
As an “alternative” magazine, it makes sense for The Big Issue to include articles that challenge traditional stereotypes of gender, sexuality, and other societal norms.
Why does it make sense for The Big Issue to include representations that challenge traditional norms and stereotypes?
It makes sense for The Big Issue to include representations that challenge traditional norms and stereotypes because its typical readers are more likely to have left-wing, liberal, and alternative points of view.
By aligning with the values and beliefs of its audience, the magazine can effectively engage and resonate with its readership.
