Relevant Theories

Question 1

CoverGirl announces its first male CoverGirl spokes model

Answer 1

• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Male Gaze: subverting stereotypes of male gaze by going against the ‘female’ ideology for homosexual males
• Two step flow model: influence more males to express themselves through make up
• Stereotypes: subverting stereotypes (men not wearing make up)

Question 2

First male hired as face of Maybelline

Answer 2

• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Male Gaze: subverting stereotypes of male gaze by going against the ‘female’ ideology for homosexual males
• Two step flow model: influence more males to express themselves through make up
• Stereotypes: subverting stereotypes (men not wearing make up)

Question 3

Lesbian couple hit back at haters

Answer 3

• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Stereotypes: the masculine looking female cannot be pregnant

Question 4

Facial feminisation surgery

Answer 4

• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Uses and Gratifications: media is used to raise awareness for the LGBT community and transitioning
• Two step flow model: influence the transgender community not to be afraid to transition

Question 5

Caitlyn Jenner

Answer 5

• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Male Gaze: (Vanity Faire) Woman is a passive object of male attention
• Two step flow model: mass media can influence large groups of people

Question 6

Laverne Cox

Answer 6

• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Male Gaze: (Time Magazine) woman is a passive object of male attention
• Two step flow model: mass media could influence large groups of people

Question 7

Channel 4 (Kids on the Edge: The Gender Clinic)

Answer 7

• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Uses and Gratifications: consumers use the media for personal identity and these programmes raise awareness
• Two step flow model: media has a direct effect

Question 8

BBC2 (Transgender Kids: Who Knows Best?)

Answer 8

• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Uses and Gratifications: consumers use media for personal identity and this programme raises awareness
• Two step flow model: media has a direct effect

Question 9

Sia-The Greatest

Answer 9

• Todorov’s Narrative: Equilibrium > Disequilibrium > New Equilibrium
• Uses and Gratifications: in place to create and raise awareness
• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it

Question 10

Facebook’s “celebrate pride” tool

Answer 10

• Globalisation: Facebook is used worldwide, awareness travels
• Mirror Stage Theory: those who relate to representations are more likely to be influenced by it
• Uses and Gratifications: consumers use media for personal identity
• Two step flow model: media has a direct effect