relationship between the internal and the external environment of a business Flashcards
Business environment
the surrounding conditions in which the business operates
Internal environment
The factors over which the business has some control over
Examples of Internal Environment
Employees, Managers, Management Style, Company Policies
External Environment
Consists of all the elements outside a business that may act as a pressure or force on business opportunities.
Operating Environment
Made up of stakeholders external to the business which have a direct impact on the operation of the business over which the business has little control over.
Examples of Operating Environment
Suppliers, competitors, customers,
Macro Environment
comprises the broad forces, conditions and trends in the economy and society within which the business operates, and the business has no control over.
Examples of Macro Environment
Global issues, economic conditions, government regulations