Relationship between Ownership & Control of media

Question 1

Trends in ownership of media

Answer 1

Centralised in the hands of the few
DMG, News UK and Reach control 90% of newspapers

Question 2

Horizontal & Vertical Integration

Answer 2

Horizontal- media company merges with another that operates at the same level of the media chain to them

Vertical- higher up media companies taking ownership of lower ones

Question 3

Lateral Expansion

Answer 3

when a business moves into a different market but within a related industry

Question 4

Pluralist theories of media ownership

Answer 4

The audience controls the media as much as the owners, the owners have to produce content the audience wants to keep making money

Question 5

Marxist views of media ownership

Answer 5

The bourgeoisie use the media to push the dominant capitalist ideology causing false class blindness

Question 6

Neo-Marxist view of media ownership

Answer 6

People are aware of who controls the media
Editors and journalists come from privileged backgrounds, the companies likely hire them due to shared beliefs

Question 7

Hegemony

Answer 7

Economic, social and domination of 1 group over another

Question 8

Agenda Setting

Answer 8

The media show what they decide is important or interesting

Question 9

Social backgrounds of media professionals

Answer 9

Mostly white mc/uc privately educated men (bourgeoisie)

Question 10

Polysemic Society

Answer 10

audiences are not passive, impressionable and homogeneous, so pieces of media can have multiple meanings to different people

Question 11

Milliband

Answer 11

The media owners shape the way people think

Question 12

Doyle

Answer 12

Too much concentration of media is dangerous due to the influence media has over people

Question 13

GUMG

Answer 13

50% of journalists and editors are white mc men who were privately educated