Redesign Flashcards
What is marketing?
Marketing has 2 components which are the buyers and sellers market.
What is the buyers market?
This is when the consumer has a choice of similar products due to companies being in competition with each other.
What is the sellers market?
This is when companies disregard the wants of their consumers and focus on only their production.
What is technology push?
This is when the designers are pushing the product onto the market and are trying to tell the consumers that they ‘want’ or ‘need’ it.
What can technology push be a result of?
New materials
Smaller components
Improve technology
What is market pull?
This is when the consumers are encouraging the designers to produce products that they want.
What are some demands involved with market pull?
Fashionable products
More up-to-date technology
More environmentally friendly products
What type of properties might a market want for a new product?
Something affordable
Compatibility with other devices
Child friendly
What are the 6 different ways to protect your ideas/design?
Trademark Copyright Design Right Registered design Confidentiality Patent
What is trademark?
This is used to protect the image of a product.
What is design right?
This would be used to protect the design for a certain amount of time however it is only a short period of time.
What is a patent?
This would be used to protect the working or function of a product.
What is registered design?
This would be used to protect the appearance of a product.
What is confidentiality?
This would be used to protect the secrecy of something.
What is copyright?
The exclusive legal right, given to the manufacturer for a fixed number of years.