Redesign Flashcards
What is marketing?
Marketing has 2 components which are the buyers and sellers market.
What is the buyers market?
This is when the consumer has a choice of similar products due to companies being in competition with each other.
What is the sellers market?
This is when companies disregard the wants of their consumers and focus on only their production.
What is technology push?
This is when the designers are pushing the product onto the market and are trying to tell the consumers that they ‘want’ or ‘need’ it.
What can technology push be a result of?
New materials
Smaller components
Improve technology
What is market pull?
This is when the consumers are encouraging the designers to produce products that they want.
What are some demands involved with market pull?
Fashionable products
More up-to-date technology
More environmentally friendly products
What type of properties might a market want for a new product?
Something affordable
Compatibility with other devices
Child friendly
What are the 6 different ways to protect your ideas/design?
Trademark Copyright Design Right Registered design Confidentiality Patent
What is trademark?
This is used to protect the image of a product.
What is design right?
This would be used to protect the design for a certain amount of time however it is only a short period of time.
What is a patent?
This would be used to protect the working or function of a product.
What is registered design?
This would be used to protect the appearance of a product.
What is confidentiality?
This would be used to protect the secrecy of something.
What is copyright?
The exclusive legal right, given to the manufacturer for a fixed number of years.
What are the two types of briefs?
Open and Closed
What is a closed brief?
This brief has quite a few requirements, they know what they want it to do and they roughly know what it will look like when produced.
What is an open brief?
This brief is more free, there is no real direction which allows the designer to freely design the product to how him or her desires.
What is social responsibility?
Causes by manufacture waste, this includes pollution and dwindling natural resources unwanted by products are all caused by manufacturing.
Priority should be given to designing products that…
Use less energy
Last longer
Can be recycled
Products that have been designed by looking at life around us have been influenced by…
The disabled Medical equipment Elderly people Survival equipment Research and lab equipment Animal welfare
What are the consumer expectations?
The consumers expect the product to have a good quality finish and function well.
Social and Moral issues are…
- People are concerned about animal welfare therefore they only buy products that have not been tested on animals
- Exploitation means they will only buy fair trade products
- Environment means people may only want to buy recyclable products
Sustainable design means…
There is a greater trend towards ‘green’ and ‘environmentally-friendly’ products.
How should working products be recycled in comparison to how they are being disposed of currently?
Working products were getting thrown away like it was nothing to help keep up with trends not too long ago… Now that the government have reinforced how important recycling working products are, there are now a wide variety of different recycling areas/locations to take these products to.
What should designers try to do?
- Use recycled/recyclable materials
- Use sustainable material sources
- Design products that can be recycled or reused
- Choose materials carefully
- Extend products life
- Minimise amount of material
