red terms Flashcards
value judgements
- one ccultural product is “better” than another
- one person/society has got “more culture” than another
power structures
- some people/groups of people have more power to decide what counts as “cultured” and what does not
- these groups have the power to exclude people/groups considered less “cultured”
criterion of difference and sameness (personal identity)
difference:
- all the ways in which people can be differernt from each other (e.g. in terms of age, gender, classs, ethnicity,…)
sameness:
- all the ways in which people can be similar (sharin certain tastes, abilities, emotions, opinions, attitudes,..)
constructed (identitiy)
Identity is not naturally given but constructed
representation/represented (identity)
once identity has been constructed, it is represented (shown/reflected) to others
-> representation: conveying meaning to others
code (language)
langugage, for cultural studies:
- not naturally given
- it is seen as a constructed sign system/code
= this code mediates between the world and the natural mental concepts of it which are shared in society
system of representation (identity)
identity can be represented in certain ways
- most of the objects/products/practices we come across every day are associated with certain rather fixed meanings which are easy to understand
- this system to some extend determines the identiy positions that can be adopted
- example: Imagine you see oranges or can bars in smebodys shopping cart - wat do you think about the person?
circuit of culture
- representation
- identity
- production
- consumption
- regulation
shows how the construction and representation of personal identity is connected to the actual production and consumption of products
demonstrates how identity constructions are regulated, for instance through financial resources but also through the limitations posed by the relatively fixed meanings attached to products
most important characteristics
- it establishes relations between culture and the economic sphere
- all the elements are interrelated
- you can start at any point and go from element to element in any order
production (identity)
- (physical) production process of the object concerned
- production of an identity position/identity positions people can take up by buying the product
consumption (identitiy)
- buying and using the object
- consuming the identity position on offer (accepting the identity position by buying and using the product)
regulation (identity)
- rules and laws governing the production and use of the object, e.g. by the state (example: minors are not allowed to buy alcohol, therefore, they cannot adopt the identity position of the “hip” and “cool” persons drinking alcohol in ads.)
- financial resources (if you cannot afford an expensive product, you cannot use it to represent your identitiy)
- identity construction is also regulated by rather fixed meanings conventionally assigned to objects
national identity
- constructed
- refers not only to where individuals come from but also to a certain sense of belonging to a group of people, shared values and traditions
-> this can be harmless or even positive but also highly problematic
nation = imagined community
Benedict Anderson
- a constructed sense of belonging (community), not based on personal acquaintance
- based on the assumptions of shared traditions, values
- referring to the “imagined community” means attempting to create sameness
characteristic of a nation according to anderson
limited
nation has (natural and/or cultral) boundaries
-> for instance high mountains or large stretches of water (natural) or different languages (cultural)
- highlights its staus as different from other nations
characteristic of a nation according to anderson
sovereign
nation is able to decide about its own affairs internally and to represent its interests to the outside world
-> visible in institutions like Parliament (passing laws etc.) and a Prime Minister or head of state (regulating internal and external affairs)
- highlights its staus as different from other nations
auto-image
- self-image (in case of natioal identity, the image a nation has of itself)
- usually positive
- helps construct the imagined community (positive self-image to creat unity; emphasises similarity/sameness)
hetero-image
- image of others (in this case, the image this nation as of other nations/image other nations have of this nation)
- can be negative (stereotypical)
- helps strengthen the imagined community via difference from others
typing
(stereotyping)
- assigning objects/people to categories (e.g.) someone can be a mother, daughter, a teacher, etc.)
- objects/people can be in several categories simutaneously
important this is a neutral practice, without value judgements
- takes place e.g. on the basis of group membership or roles performed
- acknowledges that a person’s identity is not one-dimensional but complex
Stereotyping
- reductive apporach, focusing on a few simplified traits (of an object/person) which are exaggerated
-> these traits are then fixed (they seem unchangeable and attached to the object/person forever)
-> moreover, the traits are naturalised (they seem to belong to the object/person naturally, and this seems so self-evident that apparently it cannot be questioned any longer) - this process is used to mark an object/person as different
- the (apparent) difference is then used to exclude the person from the group
- especially frequent and dangerous in situations where there is an imbalance of power
Power (according to Stuart Hall)
- can take different forms, particularly
-> direct/physical power (the use of force)
-> indirect/symbolic/ideological power
Ideology
- is a system of representation that constructs and spreads attitudes/views on certain subjects (e.g. the status of minority groups within a nation, climate change, the current Corona crisis,…)
- these ideas are repeated so often that people start to take them for granted and stop questioning them, i.e. the ideas become naturalised
- problematic because these ideas are not always based on facts but consructed by peole/groups in powerful positions in society
symbolic/ideological power
- ideologies can influence large numbers of people (e.g. the nazi ideology)
- by constructing and spreading ideas about certain subjects, one can gain power, because these ideas can potentionally “govern” the behaviour of others
-> this power is called symbolic/or ideological power, because it can influence the ways the world is perceived
circularity of power
Stuart Hall
- for Stuart Hall power circulates in a society
-> this means that people/groups who hold symbolic/ideological power need the support of the rest of society to use that power. potentionally, each and everyone has the opportunity to either accpet their power (buy into the ideologies they spread) or reject it (start questioning, criticising them)
concrete example: social media are platforms for both, the large-scale spreading of ideologies as well as the opportunity for individual resistence against them
two ways of exerting power in a state
Louis Althusser
- repressive state apparatus (e.g. police force, prison system -> used in singular, because their approaches are closely interwoven with each other)
- ideological state apparatuses (ISAs) (e.g. family, educationals system, media -> used in plural because they do word togetherbut in a less unified format)
repressive state apparatus
<–>
ideological state appartuses
repressice state apparatus
- uses physical power to keep people under control
- enforces the norms ISAs set up
ideological state apparatuses
- use/have ideological power; their system is based on oppositions between what is considered “normal” and what is consideres “abnormal”; ISAs nudge people towards the proper behaviour/make people adopt the “proper” behaviours without realising this
- (loosely) work together (with RSA) to construct norms for people’s behaviour
Hailing and Interpellation
- Ideology hails people, i.e. it tries to attract their attention
- Ideology offers identity positions, if people accept those, they become interpellated into the ideology in question
-> those who can offer identity positions have the power to influence people
Hegemony
Antonio Gramsci
- hegemony has a more structural, systemic focus (ideology concentrates on the role of individuals)
- the dominant group has the power to create and spread ideas
-> therby try to naturalise the exsting power structure (making the dominated group believe that the system works ‘for the common good’, has always been like that etc.) - Hegemony works based on a consensus between dominant and dominated
- power shifts can occur as soons as members of the dominated group do not give their consent to the structures anymore /start to resist
Hegemony diagramm
- dominant group uses ideology to win/shape consent of dominated groups
- dominated groups need to consent/can contest power of dominant group
-> dominant and dominated group can switch spots as soon as members of the dominated group do not give their consent to the structures anymore
->power is made to appear natural
bricolage
(Subcultural style - stylistic principle)
- taking objects out of their original context and using them in new ways
(example: punks taking safety pins from domestic context and using them as earrings)
-> creates/signifies their difference from the mainstream
subcultural style
(stylistic principle)
the way in which subcultures represent themselves