Recruitment & Selection Flashcards
Jim Collins - in other words (linked to the definition of strategic HRM):
It’s about …
Having the right people
with the right (cap)abilities, in the right place,
at the right time.
Open position focus or talent focus?
open position focus:
-open position
-advertisement
-application
-Evaluation/selection
-offer
Talent focus:
-search approach
-Evaluation
-Long term Relation
-open position
-offer
Recruitment is a 2-way street
organisation:
Organisations are seeking for qualified applicants in line with job requirements and fit for the organisation
individual: Applicants are looking for potential emplacement opportunities in line with skills and expectations on an organisation
Environment of recruitment
-labor market conditions
-Active job seekers: these people are actively looking for new opportunities and are available to start a new role in the very near future. They’re the candidates that apply for jobs.
-passive job seekers: these people are currently employed. They’re not actively looking for work, but that doesn’t mean they aren’t interested in moving. They may not be available immediately and they don’t usually apply for jobs organically.
-Legal considerations
‘War for Talents’
The author Steven Hankin describes with the keyword ‘War for Talents’ the increasing difficulty of companies to find suitable qualified personnel.
In order to fill vacancies appropriately, there would be a battle between the companies for the best junior staff, the so-called high potentials.
This trend towards a shortage or even shortage of skilled labour is particularly evident in the MINT occupations in mathematics, engineering, natural sciences, technology and healthcare.
Recruitment in more detail (Martocchio)
-Process of attracting individuals
* On a timelybasis
* Insufficient numbers
* With appropriate qualifications
Encouraging them to apply for jobs
-Recruitment sources and methods:
* Recruitment sources: Places where qualified individuals are found.
* Recruitmentmethods: Means by which potential employees can be attracted to company.
Recruitement life cycle
- Planning:
* Needs- analysis
* Plan recruiting process - Attracting:
* Marketing
* Branding
* Contact building - Sourcing or Scounting:
* Media (social media) ads
* Contact providers (agencies RAV, head hunters .etc) - Selecting
* Pre-selection (Screening)
* Apply selection tools
* Tak decision - Closing
* Offer Contract
* Candidates accepts
* Record employee date - Retaining
* Start proper onboarding
* Define goals
* Define development goals
Recruitment process (Martocchio)
page 15:
Human ressource –> Recruitment
–> Internal Sources –> Internal Methods –> Recruitement Individuals
–> External Sources –> External Methods –> Recruitement Individuals
Recruitment life-cycle (Planning)
Decisions to take…
Internal recruitement and/or External recruitment
Some reasons for internal vs. external recruitment could be….
Internal recruitment = stability
Cost reasons – usually less costly
Effectiveness of selection (e.g. speed)
Available internal candidates know the job/company/might have the skills
Developmental opportunities to motivate employees/continued learning
Career progression opportunities (can also motivate other staff to see that internal progress is possible)
Lower risk to „mis-hire“ given internal knowledge on an internal candidate, e.g. (performance, potential, behaviour….)
External recruitment = flexibility
Bring in new talent, new knowledge, experiences
Increase diversity of thought/diverse skill sets „Benchmark“ internal employees to identify
gaps
Establish brand / increased visibility of company in the market.
Internal people can be «kept» in key positions (eg. where special skills are required) -> though sometimes can backfire
Recruitment life-cycle (Attracting)
Attract new candidates:
-To match qualified applicants
-To attract qualified applicants
Definition Employer Branding
Employer branding includes all strategies that improve a company’s external and internal reputations. Therefore, employer branding is the interface of marketing and human resource management.
To attract top talent, companies need to be best in (attracting)
Employer Brand / Messaging
Employer branding / Employer Value Proposition (EVP)
Recruitment channels
Job boards, social media, external candidate pipelines through active sourcing, etc.
Ways of Communication
Video, Emails, career fairs, social media features, etc.
Nurturing
Newsletters, educational content, employee stories/referrals, workshops, etc.)
Top employment rankings can help to attract talent
-top employer
-Great place to work
-kununu
Employer attributes/attractivity factors
Work Content/Challenges
Working Conditions/Flexibility Cooperation
Work Environment
Development Options
Social Relations
Corporate Culture
Trust
Work/Life Balance
Compensation/Reward
Meaningful Objectives
Self-Realization/Autonomy Corporate Strategy/Vision Corporate Identity/Image Job Security
Employer Value Proposition (EVP) - Definitions
An employee or employer value proposition (EVP) is a set of attributes which market a firm as an employer.
Explicit reasons are defined and conveyed why a talent should apply and eventually stay with a specific enterprise
–> It’s what employees value most, how a company separates itself from its competitors, and the company’s promise to its people.
Company analysis is prerequisite for developing an EVP
- What are the strengths of the company?
* What are the future tasks?
* What are the products?
* What is the capacity for innovation? - Which target groups should be addressed?
* The preferences of the target group should be met! - Which of our qualities as an employer do we want to put in the foreground?
* Which characteristics are particularly relevant for which target group? - How do we differ from our competitors?!
* What are our competitors for talent?
Development of an Employer Value Proposition
-Employer Attributes: authentic
-Target Segment Preferences: attractive
-Strengths of Competitors: particular
page 39
A winning EVP:
WTW(Winning Employer Value Proposition) Global Workforce Study - Employee View
Great Jobs
challenging and interesting job
freedom & autonomy
/ empowerment
career opportunities
career advancement & growth
training possibilities
flexible working hours
Great Boss & Team
top relationship with superior good climate with colleagues recognition by colleagues &
superior
confidence in leadership
Great Company
values & culture
well managed
exciting challenges (image) strong performance
industry leader
talented people
good at development
inspiring mission
job security
Great Compensation and Lifestyle
differentiated compensation high total compensation
good work life balance
attractive geographic location respect for lifestyle
Recruitment life-cycle (Sourcing) : Persona’s
Persona is a Marketing tool to segment customers
–> adapted to HR it is used to optimize hiring by developing an even clearer profile of the „ideal candidate“.
A candidate persona is “a semi-
fictional representation of your ideal [candidate] based on market research and real data about your existing [employees].”
Internal recruitment sources
- Human resource databases including talent management.
- Job posting: Procedure to inform employees of existing job openings.
- Job bidding: Procedure that permits individuals in organization to apply for posted job.
- Employee referral:
− Recruit new hires through employee-referral incentive program. (Employees recommend employees)
− Number 1 way employees find a job.
− Referees better qualified and usually higher time in job/organization. - Internal project/job assignment platforms (e.g. Novartis, J&J)
Whom to target?
-School/ vocational school graduates
-Colleges / universities
-Employees of competitors (Used when relevant experience is needed, Smaller firms look for employees trained by larger) External recruiting with third parties
organizations
-Employees of non- competitors
-Former employees
-Unemployed individuals
External recruiting with third parties
-Job Agencies: fixed positions, employees are being offered, relatively cheap, accounted for in percentages of salary or variable
-Temporary Agencies: temporary positions, try and hire (fixed employment after 3 months), temp agency is employer (responsible for contract, work permit, payment, etc.)
-Gig Economy / Job Platforms: Refers to a part of the labor market where small orders are placed at short notice with independent self-employed, freelancers or marginally employed persons. Online platforms act as an intermediary between the customer and the contractor, setting framework conditions and whose operator retains a commission.
-Personnel Consultancy: Mandate for personnel search, occasionally extended into other consulting activities, accounted for in percentages of compensation or variable
-Executive Search: mandate to hunt for management positions, relatively expensive, direct approach of possible candidates
External recruiting with third parties
-Job Agencies: fixed positions, employees are being offered, relatively cheap, accounted for in percentages of salary or variable
-Temporary Agencies: temporary positions, try and hire (fixed employment after 3 months), temp agency is employer (responsible for contract, work permit, payment, etc.)
-Gig Economy / Job Platforms: Refers to a part of the labor market where small orders are placed at short notice with independent self-employed, freelancers or marginally employed persons. Online platforms act as an intermediary between the customer and the contractor, setting framework conditions and whose operator retains a commission.
-Personnel Consultancy: Mandate for personnel search, occasionally extended into other consulting activities, accounted for in percentages of compensation or variable
-Executive Search: mandate to hunt for management positions, relatively expensive, direct approach of possible candidates
Key digital platforms
The positive, pro-active and above all professional dealing with social media (and other digital channels) results in an attractive employer brand. It allows insights into corporate activities and culture
Furthermore,
- A wider audience can be targeted
- Process time can be reduced
- More qualified candidates may be found
- A modern candidate experience should be created
However,
- Legal and compliance risks must be avoided (data
protection)
- Information on SM about candidates might not be correct
social medias apps
-linkedin
-xing
-glassdoor
-kununu
-200 countries
-15’000 employees
-2,99bn USD revenues
-660 Mio.
-2002
-1924 employees
-200
-D-A-CH
-19 Mio. users
- 277 Mio. Euro revenue
What do professional social media platforms do?
«Intelligent Advertisement» of Open Positions
Self learning
Matching of profile data with attributes of positions → Automated addressing of target audience
Sharing of ads through private profiles of employees (employee referral 2.0)
Establishing of corporate profiles (employer branding!) including images (personal touch important!)
Newsletter function (content and ads) to generate interest
Building networks with / of potential candidates (they have to keep
engaged)
Kununu – Evaluation portal
Corporation profiles can be established by everybody
Introduction / presentation of firm
Integration of images and videos
Job application information
Benefits offered
Locations
Link to Career Websites
Attention: Preserve authenticity!
High traffic (negative and/or entertaining evaluations)
Companies can respond with a statement (it’s resource intense though can be worth the investment)