Recent Business Content Flashcards
1
Q
What is Marketing
A
Communicating the value of your product or service or idea
2
Q
Customers don’t buy products or services, they buy…
A
things that solve problems
3
Q
Utilitarian Value
Hedonic Value
A
Utilitarian: functional benefits
Hedonic: emotional benefits
4
Q
Goodwill
A
Attitudes among stakeholders
5
Q
4Ps
A
Product, Price Place, Promotion
6
Q
Marketing is not just advertising and sales, it is…
A
It involves careful integration of left and right brain processes (quantitative vs. qualitative, logical vs. creative)
