Rebranding places

Question 1

Rebranding

Answer 1

Developing a place to reposition its image and change people’s idea of it, helping to ‘sell’ the place to a target audience

Question 2

Regenerating

Answer 2

Positively transforming the economy of a place that has displayed symptoms of decline

Question 3

Reimaging

Answer 3

Positively changing the standing and reputation of a place through specific improvements, e.g. increasing cultural identity

Question 4

Post-productionism

Answer 4

Changes in agricultural policy and practice shifting the emphasis away from maximum yields and towards a more sustainable agriculture, especially through diversification and more organic production

Question 5

Stakeholders

Answer 5

Individuals, groups or organisations that have an interest in a particular project. They may be involved financially or emotionally because the development is in their neighbourhood

Question 6

Farm diversification

Answer 6

Setting up by farmers of new, sometimes non-agricultural enterprises to increase farm incomes. In the UK an estimates 40% of farm income now comes from diversification

Question 7

Quantitative data

Answer 7

Information that can be counted or expressed numerically (e.g. pedestrian counts), often collected through observation, then processed and statistically analysed. It can be represented visually in graphs and charts

Question 8

Qualitative data

Answer 8

Information that can be captured but is not numerical in nature (e.g. sketches or interviews)

Question 9

PVLI

Answer 9

Peak land value intersection is the point in the centre of a town where there are typically the highest land prices and highest numbers of pedestrians