Rebranding- Liverpool Flashcards
1
Q
Why was rebranding needed?
A
40% population lived in poverty in 1991
In the 80s it’s image was dominated by industrial decline
- as employment doubled from 71-78
2
Q
How much money was invested into Liverpool?
A
$2 Billion into private and public sectors
3
Q
To what extent was this investment successful?
A
Moved from 17th to 5th in the UK retail hierarchy
