Rebranding

Question 1

Why do urban areas decline?

Answer 1

• city centres perceived as dirty and unsafe
• congestion = less accessibility = no TNC’s
• high cost of CBD’s
• rise in car ownership = increased personal mobility

Question 2

Why do rural areas need to rebrand?

Answer 2

• post offices closing
• lack of services
• bus services stopping
• de-population

Question 3

Why have rural areas declined?

Answer 3

• EU reducing farming subsidies

* competition from supermarkets

Question 4

Why do coastal areas need to rebrand?

Answer 4

• tatty and outdated
• high unemployment
• lack of services

Question 5

Why have coastal areas declined?

Answer 5

• foreign holidays/ ‘package holidays’
• transport improvements, e.g. air travel
• changing expectations
• increase in car ownership (people go to seaside for a day)

Question 6

Why do urban areas rebrand?

Answer 6

• high crime
• abandoned estates
• poor education

Question 7

Define rebranding.

Answer 7

Developing a place to reposition its image and change people’s idea of it, helping to ‘sell’ the place to a target audience.

Question 8

Define regenerating.

Answer 8

Positively transforming the economy of a place that has displayed symptoms of decline.

Question 9

Define reimaging, providing one example.

Answer 9

Positively changing the standing and reputation of a place through specific improvements e.g. increasing cultural identity

Question 10

Explain the difference between space and place.

Answer 10

Space refers to the physical location and the distribution of geographical features, whereas place is a ‘space’ that has been given meaning by people.

Question 11

How can you show an image?

Why is image important?

Answer 11

Through a variety of media: websites, pictures, poetry, paintings and cartoons. What image says about a place may determine its successfulness.