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Geography > Rebranding > Flashcards

Rebranding Flashcards

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0
Q

Why did the EU stop subsidies to grow crops?

A

Farmers produced too much and money was wasted on storing it

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1
Q

Why were farmers originally given subsidies?

A

To grow crops for the EU

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2
Q

What to farmers now get subsidies for?

A
  • planting hedge rows
  • using green energy
  • footpaths in their property
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3
Q

Describe a Top Down approach

A
  • decision made and imposed by authorities
  • locals communities can feel left out and refuse to engage
  • ignores local knowledge
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4
Q

Describe a Bottom Up approach

A
  • Come up with solutions with local people
  • Local people involved in the project
  • relies on volunteers
  • don’t often make very big changes
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5
Q

Describe a Partnership approach

A
  • Combination strategy
  • Range of voice heard (state, private, voluntary)
  • whatever private sector raises finders match it
  • Large number of sectors makes decision making long
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6
Q

Why did the London Docklands need rebranding?

A
  • 20,000 jobs lost
  • 60% of the area was derelict (1981)
  • 20% population decrease (1971-81)
  • 17.8% unemployment (1981)
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7
Q

What was the strategy used for The London Docklands

A
  • Compulsory purchase
  • 728 hectares of derelict land reclaimed
  • 160,000 trees replanted
  • 140 hectares made into fields/parks
  • Transport improved (made area more accessible)
  • Employment and number of businesses doubled from 1981-96
  • 19,800 new houses built
  • 7,900 existing houses refurbished
  • shopping centres redeveloped
  • £100 mil spent on health, education, training and community programmes
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8
Q

Who were the key players for The London Docklands?

A
  • Government
  • Probate investment
  • Public
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9
Q

How successful was The London Docklands rebrand?

A
  • Major economic and environmental benefits

* Small social benefits (people who originally lived there lost out)

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10
Q

Why did Tideswell need rebranding?

A
  • 20 shops closed in 25 years
  • Locals shop at out if town supermarket
  • spiral of decline
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11
Q

What was the strategy used for the Tidswell rebrand?

A
  • Cookery school set up- cook the animals you catch (rural benefit)
  • Sell villagers produce in supermarkets under one brand
  • Annual food festival
  • Volunteers cleared our cookery school (free labour)
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12
Q

Who were the key players in The Taste Tideswell rebrand?

A
  • BBC (private investors)
  • Public/community
  • Tim Nickle (business consultant)
  • Volunteers
  • National lottery (funding)
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13
Q

Was Taste Tidswell a success?

A
  • New shops opened due to the idea
  • 2,000 people at festival
  • Cookery school eventually closed down
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14
Q

Why did Eastwood need rebranding?

A
  • Businesses lost from de-industrialisation

* Durban House (heritage centre) struggling with money

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15
Q

What strategy has been used for Eastwood?

A
  • Durban House puts on summer schools, creative writing classes and lectures drawing on D.H Lawrence
  • D.H Lawrence interactive trail
  • Partnership strategy
16
Q

Who were the key players for the Eastwood rebrand?

A
  • Council
  • University (gave £105,00)
  • Council
  • Public
17
Q

Why did Cornwall need rebranding?

A
  • Clay mine ran out of clay and had forgiven competition

* Economy falling

18
Q

What was the strategy for Cornwall?

A
  • Eden Project
  • Sustainability
  • Partnership
  • Elderly and disabled friendly (focus groups)
  • Education centre
  • Pictures accompany text for illiterate and non-English speakers
  • Handrails look good and have brail
19
Q

Who were the key players for the Eden Project

A
  • Tim Smit (idea)
  • National Lottery (funding)
  • Maintainers (Asda, Cornwall Council)
  • Millennium Commission
20
Q

Was the Eden Project a success?

A
  • 750,000 visitors a year
  • Tourist spent £600 mil in first there years
  • 400 full time jobs made
  • Businesses around the area benefited
  • £90 mil a year
  • Boost Cornish economy by £930 mil
21
Q

Why did Slough need rebranding?

A
  • Lots of deprecation
  • People work in Slough but don’t live there (don’t spend any money)
  • High level of poverty
22
Q

What was the rebranding strategy for Slough?

A
  • £950 mil investment
  • Partnership
  • Bus station developed (£7 mil)
  • Learning Curve to open 2015
  • Compulsory purchase orders
23
Q

Why did Colombia need rebranding?

A
  • Bad image (drugs, civil war, and crime)
  • Medellin - biggest drug exporter in the world
  • 20% unemployment
24
Q

What rebranding strategy was used in Colombia?

A
  • Social media
  • Medellin added new transport links
  • Giant escalators in favelas make commuting easier
  • Exporting digital services (reliable nothing needs to be grown)
  • reduce CO2
25
Q

Who were the key players in the Colombia rebrand?

A
  • Zemoga (agency behind media campaign)
  • Government
  • Serigo Fajardo and Anibal Govina (mayors of Medellin)
26
Q

Was the Colombian rebrand a success?

A
  • Economy increased and stabilised
  • No longer the biggest drug exporter
  • Decrease in crime
  • Lower carbon emissions
  • Investment in Bogita reached nearly £3 bil
27
Q

Why did Curitiba need rebranding?

A
  • Over populated (congestion, poverty)
  • Flooding
  • Slums around city
28
Q

What strategy was used for Curitiba?

A
  • Sustainable
  • Integrated transport system
  • Parks linked by rivers (reduces flooding)
  • Bus systems easier, cheaper, reliable
  • 1kg for every 5kg of recyclables
  • Pedestrian city centre
  • Sheep used to cut grass (cheaper)
  • People living in slums trained to build their own villages
29
Q

Who were the key players for Curitiba?

A
  • Jaimie Lerner (mayor)
  • Government
  • Hitoshi Nakamura (regenerating parks)
30
Q

Was the Curitiba rebrand a success?

A
  • 70% recycling rate (highest in the world)
  • 30% reduction in traffic
  • 66% higher salaries than the rest of the country
  • Most sustainable city in the world
  • 2 million people use transport system (pays for itself)
  • Value of land increased

Geography (2 decks)

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