rebranding Flashcards
glasglow
scotland with style
population decline in late 19th century
life expectancy 14 years less than uk av inpoorest neigbourhoods
boost local pride
new internatonal concert hall
GOMA
6000 new jobs in tourism industry since 98
belfast
sociopolitical unrest since 60’s, poor image, the troubles
limits outside investment
one of europes largest waterfront developments
titanic belfast
uni campus near science park
Lobbs farm
post-productionist countryside
diversifying income
each visitor spends av £150
400 full time staff ,3/4 previousl unemployed
bronte county
west yorkshire
tourist hotspot
2million spent to rebrand
Cornwall - eden project
2001
2 biomes acting as educational centre about sustainability
£140mil cost
first 10 years generated 1bn
650 directley employed
dependent on tourism
cornwall
isolation, no motorways, slow rail network, few flights outside summer
lowest mean income in Uk£14,300
80% visitors between easter and oct
wave hub
wave power research hub of north coast
encourage knowledge based sector growth
170 jobs
causeway coast
EU funded rural development programme
£100mil fund
75 full time jobs
increased public transport accessibility
800,000 visitors in 2015
national trust- charge for visitor centre and car park
LLDC aims
bring land and buildings into effective use
opened up public waterfront
development of existing industries
700 new firms, HSBC, the sun
london city airport
attractive environment, fully grown trees implemented to create feel of establishment
Salford quays
Northern powerhouse
investingin iconic buildings
new infrastructure and public services
ports closed in 82, employed 3000
90 hectares of ind land
10, 000 permanent jobs
increased inward investment
BBC north
LDDC success
160% population increase
40,000 jobs
830 hectares of derelict land reclaimed
