Rear Window- Saul Bass

Question 1

Make 2 comments on the function of the poster

Answer 1

To advertise Alfred Hitchcocks new movie, when its released, who is in it etc
To attract viewers and sell tickets

Question 2

Make 2 comments on the poster fitness for purpose

Answer 2

Very fit for purpose as the names being in white draws attention to the poster
Looks mysterious because of the binocular imagery, sinister intriguing colour scheme

Question 3

Make 2 comments on the target market/audience

Answer 3

One target market is fans of alfred hitchcock and james stewart as their names are highlighted clearly in the design
Another is fans of Saul Bass because he has a very iconic style and is a very popular style especially in the 1950’s

Question 4

Make 2 comments on the materials and techniques used

Answer 4

Materials-cut collaged paper giving a modern striking feel despite made in 1950’s
Screen-printing, one colour at a time stencils through a mesh screen

Question 5

Name a couple things that help the visual impact of this poster

Answer 5

Modern and striking through the limited colour choices, contemporary yet retro sticking in your mind
linesmoving towards, drawing attention to the eye

Question 6

Name 2 styles which this piece has been influenced by

Answer 6

Cartoon, simplistic style
Bauhaus style we can see through the straightforward little details

Question 7

what was influence one of this piece and why

Answer 7

swiss design style because of simple lettering and straightforward design, modern and asymmetrical layouts

Question 8

what was influence 2 of this piece and why

Answer 8

german expressionist fil
a from the 1920s
horror films
spinning angle
hand drawn lettering
straight edge capital letter