Real World Examples Flashcards
1
Q
BBC & AirBnB
Teaming and brand building
A
BBC and AirBnB held contest, and winner got to stay in free Airbnb and learn with researchers for Blue Planet II (documentary)
2
Q
Johnnie Walker Whisky: Jane Walker
Good PR activities
A
2018, changed name to “Jane Walker”. Supported gender equality, and donated $1 per bottle (250k) to gender equality groups
3
Q
Patagonia - Earth is the shareholder
A
Transferred all ownership to trusts that help nature
Every dollar that’s not reinvested in company, is given to grassroots environmentalist movements
4
Q
AirBnB helps Ukrainians
A
AirBnB gave homes to nearly 100,000 refugees
