Real Estate Test Questions Flashcards
- What economic factors affect the real estate market as well as other goods and services?
- Supply and demand
- Pricing
- Costs incurred in bringing the properties to market
- Value aspects of desire, usefulness, scarcity and ability to pay
- How are properties affected by the local economy?
If the economy picks up, sales increase. If it slows, sales decrease.
- List three kinds of property in the real estate market.
Any three of these six: industrial, commercial, agricultural, special purpose, recreational, investment
- Jim has decided that he will learn all he can about the new subdivisions at the west end of town. Jim has decided to specialize in what area of real estate?
Geography
From whom may a salesperson receive compensation for performed activities?
ONLY from the employing broker
What is the major difference between an employee and an independent contractor?
The issue of control – A broker can control the what and the how of an employee. A broker can control the what, but not the how of an independent contractor.
What kinds of insurance do brokers normally require of their employees?
High limits of automobile insurance with the broker named as an insured.
Errors and omissions insurance.
What should a licensee’s written employment agreement contain?
Each person’s responsibilities to the other
The broker’s supervision
The licensee’s duties
The licensee’s compensation program
Give an example of a specific short-term goal.
Anything specific and measurable such as:
I will schedule 2 practice listing presentations with an experienced co-worker next week.
I will attend the 2-hour seminar about using e-mail that the local board is sponsoring on Friday morning.
What do you need to remember about making phone calls to potential clients?
Check into and follow the National Do Not Call guidelines.
What is meant by the term “sphere of influence”?
People that you know or have known that could be potential clients – family, friends, former co-workers, church associates, etc.
What are members of NAR required to do?
Attend mandatory ethics training every four years.
Alice has decided that she will specialize in selling farm land. Which area of specialization would she fall into?
a) Geography
b) Type of property
c) Business type
d) Type of client
b) Type of property
Which of these statements is true?
a) Salesperson Harry can solicit his own listings.
b) Salesperson Julie can receive her commission from the cooperating broker in her latest transaction.
c) Salespersons must perform all of their activities on behalf of their employing broker.
d) Broker Tom has only limited responsibility for the actions of his licensees.
c) Salespersons must perform all of their activities on behalf of their employing broker.
Which of the following circumstances would concern you about working for Broker John?
a) John offers weekly training seminars.
b) There are several successful agents at John’s office.
c) John’s office has a selection of books, CDs and tapes for agent use.
d) John expects his agents to spend 5 hours a week on unsupervised telephone duty.
d) John expects his agents to spend 5 hours a week on unsupervised telephone duty.
Which of the following statements is not true?
a) A broker may require licensees to carry high levels of automobile insurance.
b) It’s a good idea for brokers to carry workers’ compensation coverage.
c) A broker is not responsible for the acts of independent contractors.
d) Employee status versus independent contractor status is an IRS issue.
c) A broker is not responsible for the acts of independent contractors.
Which of the following would be an example of a licensee specializing in business type?
a) Jim specializes in clients who want to buy restaurants.
b) Alice knows everything about the exclusive east side neighborhoods.
c) Tom specializes in options.
d) Chris is a buyer’s agent.
a) Jim specializes in clients who want to buy restaurants.
Broker Alice has hired several independent contractors in her firm. Which of the these activities does she have control over?
a) What the licensees wear.
b) What percent of commission the licensees can charge.
c) How much time the licensees must spend in the office.
d) Whether or not the licensees attend staff meetings.
b) What percent of commission the licensees can charge.
All of the following are true statements about goals except which one?
a) Goals should be measurable.
b) It’s easier to prioritize your tasks if your goals are in writing.
c) Once you set a goal you should never change it.
d) Goals must be realistic if you hope to accomplish them.
c) Once you set a goal you should never change it.
Which of the following is NOT a condition of the safe harbor test?
a) Person must be properly licensed.
b) Gross income must be based on production.
c) Clearly written contractor agreement must exist.
d) Gross income must be based on hours worked.
d) Gross income must be based on hours worked.
Which of the following is not a national estate trade organization?
a) NAR
b) CAR
c) NAREB
d) AREAA
b) CAR
- A shopping center would be primarily categorized as what type of property?
a) Residential
b) Agricultural
c) Investment
d) Commercial
d) Commercial
Why is it important for licensees to understand the Americans with Disabilities Act?
Brokers must evaluate whether they need to make physical changes to their office space to comply with the law.
Licensees should inform their commercial and investor clients of the need to have their leases professionally evaluated and their offices inspected for compliance.
Alex Jones owns a duplex and lives in one unit. He refuses to rent the other unit to families with children. What would you say about Alex’s actions?
Alex is within the guidelines of the Fair Housing Act since he is the owner of a dwelling that has fewer than four units, one of which is owner-occupied.
If a person feels like he or she has been discriminated against, how long does that person have to file a complaint?
With HUD – within one year of the alleged act.
In state or federal court – within two years of the alleged act.
Salesperson Sally tells her senior citizen buyers that the home they want to view is located in a neighborhood with several small children and loud teenagers. She tells them they would not be comfortable in this home and she shows them a list of homes in other neighborhoods she thinks would be more appropriate. What would you say about Sally’s behavior?
Sally is guilty of steering, which is prohibited by Fair Housing laws.
Which California fair housing law(s) apply to financial institutions?
Both the Unruh Civil Rights Act and the Holden Act.
Define panic selling.
Panic selling is soliciting a listing or inducing someone to sell by telling him or her that persons of a certain protected class are moving into the neighborhood.
Broker Sam receives a deposit check from a client, along with the purchase contract. How long does he have to deposit it into his trust account?
Sam has three business days to deposit the check, unless the buyer authorizes him to hold the uncashed check until the offer is accepted.
How much of his own money can broker Jake keep in a trust account and not be considered guilty of commingling?
Up to $200 to use for service fees on the account
Which of the following is not a source of information for professional ethics codes?
a) State laws
b) Licensing regulations
c) Real estate associations
d) Real estate schools
d) Real estate schools
A broker induces an owner to sell by telling him that Hispanics are moving into the neighborhood. This broker is guilty of what prohibited activity?
a) Redlining
b) Panic selling
c) Steering
d) Misrepresentation
b) Panic selling
If a person believes he or she has been discriminated against, how long does he or she have to file a HUD complaint?
a) 30 days
b) 90 days
c) 1 year
d) 2 years
c) 1 year
Which Fair Housing Law added sex to the list of protected classes?
a) Housing and Community Development Act
b) Title VIII of the Civil Rights Act of 1968
c) Jones v. Mayer
d) Fair Housing Amendments Act
a) Housing and Community Development Act
How long must trust account records be kept?
a) 1 year
b) 2 years
c) 3 years
d) 5 years
c) 3 years
Which of these is not an exemption to fair housing law?
a) Senior housing for residents 62 or older
b) A religious organization providing housing to members only
c) The sale of a single-family home by an owner who owns five residences
d) Rental of a unit in an owner-occupied four-family flat
c) The sale of a single-family home by an owner who owns five residences
A person who believes he or she has been discriminated against has how long from the time of the alleged violation to file a suit in a state or federal court?
a) 6 months
b) 12 months
c) 18 months
d) 24 months
d) 24 months
Which California Fair Housing law provides protection from discrimination by business establishments?
a) Rumford Fair Housing Act
b) Unruh Civil Rights Act
c) Holden Act
d) Fair Employment and Housing Act
b) Unruh Civil Rights Act
If a broker receives a deposit check with a purchase contract, which of these is he not allowed to do?
a) Deposit it directly into escrow.
b) Give it to the principal.
c) Deposit into the brokerage business account.
d) Hold it with the buyer’s permission until the contract is accepted.
c) Deposit into the brokerage business account.
Which is not a true statement about the Americans with Disabilities Act?
a) A broker might need to change the layout of the office to make the aisles wider for clients in wheelchairs.
b) A duplex owner might need to remodel the kitchen in the rental unit to accommodate persons with disabilities.
c) An apartment manager might be required to allow a tenant with a disability to widen a doorway.
d) A shopping center might have to remodel their public restrooms.
b) A duplex owner might need to remodel the kitchen in the rental unit to accommodate persons with disabilities.
When is an agency relationship created?
An agency relationship is created when a person (the principal) delegates to another person (an agent) the right to act on his or her behalf in business transactions with third parties.
What exception exists to the duty of obedience when working with a client?
An agent is not bound by the duty of if the principal’s directions are not legal.
An agent’s fiduciary responsibilities to a client usually end when the transaction closes. This is not true of which duty?
Confidentiality. This duty extends beyond the termination of the relationship. No personal information gained during the term of the agreement can ever be disclosed to another party.
Amanda calls broker Tim to schedule a showing of one of his listings. Amanda loves the home and wants to make an offer. What should Tim do next?
Tim must disclose to Amanda his agency relationship with the seller and get her written permission for a dual agency arrangement. He must also inform the seller of his agency relationship with Amanda and get the seller’s written permission for the dual agency arrangement. If both parties agree to dual agency, they can proceed. If not, Amanda will have to find other representation.
When must a licensee provide an agency disclosure to a prospective client?
The listing agent must provide the disclosure to the seller prior to securing the listing agreement.
The selling agent must provide the disclosure to the seller “as soon as practicable” prior to presenting a purchaseoffer.
The selling agent must provide the disclosure to the buyer“as soon as practicable” prior to the execution of the buyer’s offer to purchase.
What is the Real Estate Transfer Disclosure Statement and who is responsible for providing it?
It is a statement that describes the condition of the property in detail. The seller must complete it, sign it and provide it to the buyer, but there is a section on page three of the form that the seller’s agent (if there is one) must complete and sign.
Agent Jim needs to do a visual inspection of his listing. What kinds of things should he be looking for?
Structural defects, deterioration, water damage and insect damage.
Why should agent Grace give her client a Combined Hazards Book?
This book contains three booklets which meet the seller’s and agent’s requirements for disclosure of earthquake hazards, lead-based paint and other environmental hazards.
What required disclosure is a result of Megan’s Law?
California requires that every sales contract or lease contain a notice which states that information about sex offenders registered under Megan’s Law is available to the public on an Internet web site maintained by the Department of Justice.
Which disclosures are NOT required to be made when selling residential property?
Natural deaths, unnatural deaths occurring more than three years prior to the sale and information about residents having AIDS or dying from AIDS.
What is a public report and when must it be provided?
A public report is a statement from the Department of Real Estate that discloses to prospective buyers pertinent facts about a subdivision. Purchasers must sign a receipt indicating that they have received and accepted the report before they enter into the purchase transaction.
What does the Real Estate Settlement Procedures Act require of lenders?
That they provide a good faith estimate of closing costs within three days of the loan application; that they let the borrower know in writing if they expect someone else to service the loan; that they give the HUD-1 Settlement Statement to the buyer at or before settlement and allow the borrower to inspect the statement one business day before closing.
Which of the following types of agency is not allowed in California?
a) Dual agency
b) Buyer’s agency
c) Subagency
d) Designated agency
d) Designated agency
The principles of an agency relationship include all of these factors except which one?
a) Mutual consent
b) Authorization
c) Compensation
d) Fiduciary duties
c) Compensation
Which of the following is not a fiduciary duty an agent owes to his or her principal?
a) Loyalty
b) Confidentiality
c) Accountability
d) Blind obedience
d) Blind obedience
Agent Paul is bound to inform his client of all facts that might affect the client’s interests – both what Paul knows and what he should have known.” Which of these situations would not be something Paul “should know”?
a) There is a crack in the basement wall.
b) The owner of the property is HIV positive.
c) The air conditioner does not work.
d) The casement windows have broken seals.”
b) The owner of the property is HIV positive.
When must a listing agent present the Disclosure Regarding Real Estate Agency Relationships to the seller?
a) Prior to bringing an offer to purchase.
b) Prior to accepting the listing.
c) As soon as possible.
d) Prior to conducting any showings.
b) Prior to accepting the listing.
Which disclosure form gives detailed information about the property’s condition?
a) Real Estate Transfer Disclosure Statement
b) Agency Disclosure
c) Natural Hazard Disclosure Statement
d) Mello-Roos Report
a) Real Estate Transfer Disclosure Statement
If an agent does not comply with the requirement of conducting a visual inspection of a property, how long after possession does the buyer have to file a suit?
a) 6 months
b) 12 months
c) 24 months
d) 36 months
c) 24 months
Which booklet is not part of the Combined Hazards Book?
a) The Residential Environmental Hazards Guide
b) Protect Your Family From Lead In Your Home
c) The Homeowners Guide to Earthquake Safety
d) Consumer Guide to Disclosure for Buyers
d) Consumer Guide to Disclosure for Buyers
Timeshare buyers have the right to rescind a transaction within what timeframe after signing the purchase contract?
a) 1 day
b) 3 days
c) 7 days
d) Never
c) 7 days
Which disclosure is required by the Real Estate Settlement Procedures Act?
a) Good faith estimate
b) Finance charges and annual percentage rate
c) Transfer of the loan collection
d) Rights regarding discrimination
a) Good faith estimate
What do you need to check if you want to conduct a door-to-door canvass in a neighborhood?
To see if door-to-door solicitation is allowed and if it requires a permit.
Name one advantage and one disadvantage of telephone contacts. (See answers on screens 6 and 7.)
Advantage – Can make several calls in a relatively short period of time.
Disadvantage – Many homeowners are turned off by phone solicitations and may hang up quickly.
What is a good approach to use when contacting the owner of an expired listing?
Find out why the listing did not sell and approach the owners with a plan that will address that issue and correct it for a successful sale.
What are the major areas of newspaper leads?
FSBO ads
Rental ads
Special announcements
Legal notices
What kind of newspaper ad could you place to solicit a listing?
An ad that is looking for a specific kind of home for one of your buyer clients.
List four sections of an Internet website that might be of particular appeal to prospective buyers.
Your current listings
List of services you offer specifically for buyers, such as help in finding a lender
Information on current interest rates
Mortgage loan calculator
(See screen 26 for other correct answers.)
How can a builder help you generate leads?
Builders can refer to you their customers who need to sell their current homes.
Why is it important to have a written prospecting plan?
It will keep you on track and provide a guideline for deciding what parts of the plan need to be changed or expanded.
Which of the following statements is not true?
a) Retired persons are a good source of neighborhood information.
b) You can use a reverse telephone directory to get the names of residents.
c) Knocking on doors never requires special permits.
d) Visiting a neighborhood with a co-worker could make you feel more comfortable.
c) Knocking on doors never requires special permits.
Prospecting:
a) Only needs to be done periodically.
b) Is critical to your success in real estate.
c) Is helpful but not necessary.
d) Is best left to experienced brokers.
b) Is critical to your success in real estate.
Which of the following is a good direct mail technique?
a) Use windowed envelopes.
b) Send colored self-fold flyers.
c) Print postage labels from your computer.
d) Hand address the envelopes.
d) Hand address the envelopes.
Which of the following is not a probable reason for a listing to expire without selling?
a) No open houses
b) Needs repair
c) Not properly priced
d) Not marketed correctly
a) No open houses
All of the following are good newspaper sections to read for prospecting except which?
a) Obituary column
b) Classified rental ads
c) Business section
d) Special announcements
c) Business section
Developing a prospecting plan is similar to:
a) Establishing goals.
b) Developing an earnings statement.
c) Setting a training schedule.
d) Writing a meeting agenda.
a) Establishing goals.
Which of the following is not a legal notice that can provide a listing lead?
a) Death notice
b) Vacancy
c) Divorce
d) Tax delinquency
b) Vacancy
Which of these Internet pages might not be of particular interest to sellers?
a) Staging a home
b) Inspection tips
c) List of properties for sale
d) List of sold homes
c) List of properties for sale
How might probate information help in prospecting?
a) Gives the names of lawyers who might require property assistance.
b) Allows the agent to determine community market trends.
c) Shows property addresses that should be excluded from prospecting.
d) Provides the names of individuals who may want to sell inherited property.
d) Provides the names of individuals who may want to sell inherited property.
All of these are true of prospecting except:
a) It can provide a steady stream of future clients.
b) It helps to identify buyer and seller needs.
c) It keeps your name in front of potential buyers and sellers.
d) It guarantees sales.
d) It guarantees sales.
Your listing presentation manual should be made up of two sections that address what issues?
Why the person should enter into a listing agreement.
Why the listing agreement should be with you and your company.
What is the main reason sellers choose to sell their property without an agent’s help?
They think they will save money by not having to pay a large commission.
Name three benefits of listing a home with an agent that you could share with sellers. (These or other choices from screen 17.)
Advice on getting the home ready for sale.
Advertising and promotion activities paid for by agents.
Qualification of all prospective buyers.
What is an important issue for potential buyer clients to understand?
How the buyer’s agent gets paid his or her fee.
What is a competitive market analysis?
A comparison of properties that are similar to the seller’s property in location, size, style, age and amenities
When looking at homes currently for sale, what is important for a prospective seller to know about asking price?
Asking price is not always a good indicator of the actual selling price of a property.
When preparing a competitive market analysis, what categories of homes should an agent research?
Properties currently for sale
Recently sold properties
Expired properties not sold
What is a good method for estimating what a seller will net from the sale of the property?
Obtain and complete the Estimated Seller’s Proceeds form, which estimates all of the costs involved in the sale and subtracts that amount from the estimated selling price.
A competitive market analysis is an attempt to:
a) Find things in the home a seller needs to repair.
b) Establish a home’s fair market value.
c) Discover why some homes haven’t sold.
d) Convince a seller to list with you.
b) Establish a home’s fair market value.
What form can an agent use to show a seller what he or she will net on the sale of the property?
a) Statement of Closing Costs
b) Competitive Market Analysis
c) Sale Price Disclosure
d) Estimated Seller Proceeds
d) Estimated Seller Proceeds
Which of the following is not a true statement?
a) Buyers looking at FSBO homes are usually looking for a bargain.
b) FSBO sellers believe they will save money if they sell themselves.
c) FSBO sellers who list with an agent will pay their own advertising costs.
d) Buyers of FSBO homes are usually the ones who save money.
c) FSBO sellers who list with an agent will pay their own advertising costs.
How many properties should be included for comparison in a competitive market analysis?
a) Two properties in each category
b) Five current listings – three recently sold and two expired
c) A minimum of three properties in the recently sold category
d) Twelve properties total
c) A minimum of three properties in the recently sold category
A listing presentation can be compared to:
a) A training session
b) An employment interview
c) A practice closing
d) A sure sale
b) An employment interview
All of the following are benefits of listing with an agent except which?
a) Preparation of an appraisal of the property
b) Help during escrow
c) Qualification of buyers
d) Help with required forms and disclosures
a) Preparation of an appraisal of the property
A competitive market analysis contains information about all of the following items except which?
a) Currently listed homes
b) Recently sold homes
c) Recently remodeled homes
d) Similar expired listings that didn’t sell
c) Recently remodeled homes
Which of the following items would not usually be included in a presentation manual for buyers?
a) Information on the firm’s services
b) The agent’s resume
c) Press releases about the company
d) A list of former client references
d) A list of former client references
A presentation manual:
a) Should be professionally produced.
b) Can be used in place of a verbal presentation.
c) Is not necessary if the verbal presentation is strong.
d) Lends good visual support to what the agent is saying.
d) Lends good visual support to what the agent is saying.
Which of the following will give you comparative market data the fastest?
a) Multiple listing service
b) County records
c) Company files
d) Title companies
a) Multiple listing service
What is an important thing to remember about listing agreements?
They must be in writing to be enforceable.
Describe an open listing.
An open listing is a non-exclusive listing that allows a seller or buyer to engage a number of different brokers to sell or help purchase property. The broker who brings the buyer or finds the suitable property gets the commission. If the owner sells the property or the buyer finds his or her own property, no commission is owed to any broker.
What is the major difference between an exclusive-authorization-and-right-to-sell listing and an exclusive-agency listing?
With exclusive-right-to-sell, the broker has the exclusive right to market the property and receive a commission regardless of who procures the buyer. With exclusive agency, the owner retains the right to find a buyer and sell the property and owe the exclusive broker no commission.
What is the agreement that a broker can enter into with a buyer?
Exclusive-Authorization-to-Acquire-Property agreement authorizes the broker to work as the agent for the buyer rather than the seller.
What does the safety clause in the listing agreement do?
Allows the broker to receive a commission under certain conditions if he or she sells the property within a specified number of days after the listing contract expires.
What does the security and insurance clause of the listing agreement address?
This section states that the broker is not responsible for loss or damage to the property, even with a lockbox present. The seller must take steps to safeguard any valuables and obtain insurance to cover the risks.
What does the paragraph in the listing agreement titled “Entire Contract” deal with?
This paragraph states that the agreement supersedes all previous discussions, negotiations and agreements between the seller and the broker. Therefore, anything that is not written into the agreement is not part of the agreement.
What does the Water Heater Statement of Compliance address?
It’s a mandatory seller disclosure dealing with the law requiring water heaters to be strapped, braced or anchored to resist earthquake motion.
- All of the following are valid listing agreements. Which one is illegal in many states?
a) Exclusive agency.
b) Open.
c) Exclusive-right-to-sell.
d) Net.
d) Net.
- Which kind of listing gives one broker the right to sell, but allows the owner to sell the property and not owe a commission to the broker?
a) Non-exclusive agency
b) Exclusive agency
c) Exclusive-right-to-sell
d) Net
b) Exclusive agency
- The Lead-Based Paint Disclosure is required for homes built:
a) Before 1978
b) Before 1976
c) After 1980
d) After 1975
a) Before 1978
- Which is true of an exclusive-authorization-to-acquire-property agreement?
a) The buyer must pay the broker a commission.
b) The broker will owe fiduciary responsibilities to the seller as well as the buyer.
c) It must specify a definite termination date.
d) Commission is never involved.
c) It must specify a definite termination date.
- Which of the following forms is non-standard and should be prepared by a broker to give to sellers?
a) Natural Hazards Disclosure
b) Water Heater Compliance
c) Estimated Seller’s Proceeds
d) Defective Furnaces in California
d) Defective Furnaces in California
- An agent must give a copy of the listing agreement to the sellers:
a) At the time the agent presents an offer.
b) At the time the agreement is signed.
c) When the seller pays commission.
d) After the agent has had time to make copies at the office.
b) At the time the agreement is signed.
- When the broker and seller agree that the broker can receive commission for a specified number of days after the listing expires if selling to a named” party on a list
it’s referred to by what term?
a) Security clause
b) Non-penalty clause
c) Safety clause
d) Effective period”
- In the listing agreement, a seller can choose to decline/disapprove all but which of the following items?
a) Sign in yard
b) Broker compensation to other brokers
c) Posting to MLS
d) Lockbox
AAQ
b) Broker compensation to other brokers
- Which of the following statements is not true about a net listing?
a) Sets a limit on the commission a broker can earn.
b) Is generally viewed as unprofessional.
c) Is illegal in many states.
d) Allows a broker to have as a commission anything above the minimum the seller sets.
a) Sets a limit on the commission a broker can earn.
- Which of these documents is for sellers only and not for buyers?
a) Smoke Detector Statement of Compliance
b) Real Estate Transfer Disclosure
c) Residential Listing Agreement
d) Seller’s Affidavit of Nonforeign Status and/or California Withholding Exemption
c) Residential Listing Agreement
- What is the primary criticism that sellers have about their agents?
Lack of communication.
- When you meet with your sellers after you obtain the listing, what is one of the first things you should share with them to get them involved in the process?
It’s important and helpful to give the sellers written homeowner tips for improving the cosmetic aspects of both the interior and exterior of their property.
- What kinds of things should you include in a weekly activity report?
- Number of inquiries on the property that week
- Number of showings
- Advertising done that week
- Open houses held
- Number of open house visitors
- Comments made by other agents or prospective buyers
- How can you prepare your sellers for receiving offers?
Share a blank copy of the purchase agreementwith them and go over each of the paragraphs on the form. Also talk to them about the possibility of getting a quick offer and the consequences that could result from the tendency to reject such an offer.
- Name four traditional marketing tools that you should use with every listing you get.
For Sale sign
Photos
Classified ads
Fliers
Lockboxes and MLS listings are also critical, but can only be used with seller permission.
- What are some important tips for home tours?
- Sellers should not be at home.
- Have some light refreshments for the agents.
- Play soft mood music.
- Give each agent a property flier.
- Have agents fill out a short evaluation of the home.
- In addition to agent and MLS home tours, what are some other ancillary tools you can use?
Neighborhood canvass letter
Agent open house
Public open house
- What should you keep in mind when developing your marketing plans?
Each plan should be client-specific – that is, have some standard tasks, but also some activities that are customized to the particular sellers.
- Which of the following actions by an agent would most probably upset the sellers?
a) Conducting an agent open house.
b) Sending a weekly activity report.
c) Sharing all visitor comments two weeks before the listing ends.
d) Placing a classified ad in the weekend paper.
c) Sharing all visitor comments two weeks before the listing ends.
- All of these items are important to include on your weekly activity report except which?
a) Number of calls that week
b) Agent comments about the property
c) Classified ads placed on the property
d) Number of hits on the company website
d) Number of hits on the company website
- Which of these forms is not filled out by the seller?
a) Smoke Detector Compliance
b) Modification of Terms
c) Transfer Disclosure Statement
d) Water Heater Compliance
b) Modification of Terms
- All of these statements are true except which one?
a) Virtual tours are an expensive marketing tool to use.
b) An agent should print off a copy of the listing on the company’s Internet site to send to the sellers.
c) Participation in the MLS increases a licensee’s inventory.
d) Property evaluations from other agents have valuable information for sellers.
a) Virtual tours are an expensive marketing tool to use.
- If there is no interest in the property on a given week, the agent should:
a) Skip the activity report for that week.
b) Share that information with the sellers.
c) Tell the sellers you expect an offer to be coming soon.
d) Tell the sellers it’s time to reevaluate the price.
b) Share that information with the sellers.
- All of these activities are appropriate to do within the first few days of obtaining a listing except which?
a) Give the sellers a copy of some homeowner’s tips.
b) Discuss modifying the listing price.
c) Explain your marketing plan to the sellers.
d) Have the broker send a thank you for listing” letter to the sellers.”
b) Discuss modifying the listing price.
- Which of these marketing tools is not considered a traditional tool?
a) Flier
b) Classified ad
c) Photos
d) Video tour
d) Video tour
- You should try to attach a rider strip to your For Sale sign that has:
a) Your home telephone number.
b) Your GRI designation.
c) Your cell phone number.
d) Your fax number.
c) Your cell phone number.
- Which of these is not a helpful homeowner tip?
a) Display lots of family photos to impress potential buyers.
b) De-clutter your garage and basement.
c) Bake muffins or cinnamon rolls to create a homey” feel.
d) Make sure all light bulbs and lamps are working and are bright.”
a) Display lots of family photos to impress potential buyers.
- If someone shows up at the sellers’ door unexpectedly to see the home, the sellers should:
a) Tell them to call your office.
b) Invite them in and show them around.
c) Take their names and call your office.
d) Ask them to leave.
c) Take their names and call your office.
- Name and define the two forms of advertising.
Institutional advertising attempts to establish a positive image of the company, its services and its reputation in the minds of the public.
Product advertising is directed toward the particular properties a company has for sale.
- Explain the method used to write good advertising.
The AIDA standard says that if you want your ads to get results, they must capture the reader’s Attention, arouse Interest in your product, create a Desire for the product and then prompt the reader to Action.
- What is important to remember about capturing the reader’s attention?
This is the most critical step. If you don’t capture the attention, you can’t deliver the message.
- What do many firms do to avoid confusion with their advertising plan?
Many firms choose to have a single person in the office in charge of watching advertising costs, controlling volume, scheduling the advertising that meets the objectives, compiling advertising data and evaluating the effectiveness of the ads placed.
- What kind of ad is illegal in California?
Blind ads that do not identify the advertiser as a broker are illegal.
- What is the difference between classified ads and display ads?
Classified ads are inexpensive, contain words only and are printed in the classified section of the paper.
Display ads are expensive, can contain words, pictures and graphics and are printed outside the classified section of the paper.
- Why is television becoming a more common advertising venue?
Many cable stations now run “community bulletin boards” that advertise items for sale, including real estate. Also, “home showcase” programs are becoming more common on the cable networks.
- What kind of advertising does the Truth in Lending Act prohibit?
Bait-and-switch advertising