Reading comprehension 13

Question 1

T J Maxx, Burlington Coat Factory, and Marshalls are examples of

Answers:	
a. 
superstores.
b. 
off-prices stores.
c. 
department stores.
d. 
specialty stores.
e. 
independent retailers.

Answer 1

b.

off-prices stores.

Question 2

A sales agent provides all of the following advantages except

Answers:	
a. 
immediate entry into a territory
b. 
selling experience

c. 
a predetermined selling expense
d. 
a warehouse
e. 
regular calls on customers

Answer 2

d.

a warehouse

Question 3

The most expensive but most adaptable method of the promotion mix is ________ .

Answers:	
a. 
sales promotion
b. 
advertising
c. 
direct mail
d. 
personal selling
e. 
publicity

Answer 3

d.

personal selling

Question 4

As John walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite- sized portions of a new brand of sausage. This lady is trying to accomplish what?

Answers:	
a. 
Neutralize competitive promotional efforts.
b. 
Stabilize irregular sales patterns.
c. 
Reinforce advertising.

d.
Encourage trial purchases of the product.
e.
Draw new customers.

Answer 4

d.

Encourage trial purchases of the product.

Question 5

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called ________ distribution.

Answers:	
a. 
exclusive
b. 
 intensive
c. 
selective
d. 
patterned
e. 
 intensive

Answer 5

c.

selective

Question 6

Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called _________ .

a.
advertising

b. 
publicity
c. 
notoriety
d. 
promotion
e. 
personal selling

Answer 6

b.

publicity

Question 7

Products such as very expensive wristwatches are distributed using ________ distribution.

Answers:	
a. 
exclusive
b. 
patterned
c. 
selective
d. 
intentional
e. 
 intensive

Answer 7

a.

exclusive

Question 8

Selective-demand advertising aimed at persuading consumers to make purchases within a short time is called advertising.

Answers:	
a. 
reminder
b. 
primary-demand
c. 
 immediate-response
d. 
comparative
e. 
cooperative

Answer 8

c.

immediate-response

Question 9

A middleman that purchases goods in large quantities and then sells them to retailers is called a ______ .

Answers:	
a. 
 retailer
b. 
merchant wholesaler
c. 
commission merchant
d. 
manufacturer’s agent

e.
manufacturer’s sales branch

Answer 9

b.

merchant wholesaler

Question 10

Jessica decides to order smaller amounts of inventory at a time for her arts and crafts store. She is obviously concerned about _______ costs.

Answers:	
a. 
processing
b. 
stock-out

c. 
warehousing
d. 
stocking
e. 
holding

Answer 10

e.

holding