Reading 32: The 5 Competitive Forces That Shape Strategy Flashcards
0
Q
describe why industry growth rate, technology and innovation, government, and complementary products and services are fleeting factors rather than forces shaping industry structure;
A
Are fleeting because:
1
Q
Distinguish among the five competitive forces and explain how they drive industry profitability in the medium and long run
A
- Threat of new entrants
- Buyer power
- Supplier Power
- Rivalry of existing competitors
- Threat of Substitution
2
Q
identify changes in industry structure, and forecast their effects on the industry’s profit potential;
A
:
3
Q
explain how positioning a company, exploiting industry change, and shaping industry structure
A
- Positioning:
- Exploiting industry change
- Shaping industry structure