reading 3 - communicating climate change

Question 1

first step to communicating effectively

Answer 1

preparation
knowing general principles of communciation and having access to valuable sources
- have adequate knowledge of the science of climate change

Question 2

how are we suggested to relay the topic of climate change to people

Answer 2

use simple, clear messages, repeated often, by a variety of requested messeners

Question 3

how is climate change an inter-generational equity issue

Answer 3

it begs the question of what we owe to the generations that precede us

Question 4

north-south equity issue of climate change

Answer 4

what do we in the rich nations owe to the billions that are underprivileged

Question 5

how can we consider the audience when talking to them

Answer 5

think about what matters most to them

Question 6

what other ways and components of communication can we incorporate to be more convincing to the audience

Answer 6

use stories to engage the audience
use metaphors, effective language(diction), and make sure to mention solutions (don’t just make someone feel upset and hopeless)