Reaching the End Consumer: Hospitality (Bars + Restaurants)

Question 1

Generally, where is wine more expensive: retail (off-premise) or hospitality (on-premise)?

Answer 1

Hospitality

Question 2

What is the difference between a specialist wine bar and a general bar?

Answer 2

• A specialist wine bar focuses on wine. Other drinks, while possibly served, are not the main focus. Wines sold at a specialist wine bar tend to be much like those found in specialist wine retailers.
• In a general bar, wine is not a focus; rather, it’s an option in a wide range of offerings.

Question 3

Select the correct answer.

The wines in non-destination restaurants tend to be:

• hard-to-find and super-premium
• mid-priced to premium
• inexpensive to mid-priced, usually from major brands

Answer 3

Inexpensive to mid-priced, usually from major brands

Question 4

Casual dining restaurants tend to sell brands that are ___ to ___ priced.

Answer 4

Mid- to premium priced

Question 5

Fine dining and destination restaurants sell what range of wines?

• inexpensive wines from major brands
• mid-priced to premium priced brands
• premium to super-premium brands, some highly allocated, hard-to-find, and rare

Answer 5

Premium to super-premium brands, some highly allocated, hard-to-find, and rare.