Ratios Flashcards
Gross profit margin
Gross profit / revenue
Assesses profitability before taking overheads into account
Operating margin
Operating profit / revenue
Assesses profitability after taking overheads into accounts
Return on capital employed
Operating profit / equity + debt
Measure kf how effectively resources are used to generate profit
Gearing ratio
Debt / equity
Or debt / equity + debt
Assess reliance on external finance
Interest cover
Profit before interest payable / interest payable
Assess ability to pay interest charges
Trade receivable days
Trade rec / revenue * 365
Assess the average time taken to collect cash from credit customers
Inventory holding period
Inventory / cost of sales *365
Assess the average length of time inventory is held
Trade payable days
Trade payables / purchases * 365
Assess average time taken to pay suppliers
Strategy definition
Is the direction and scope of an origination over the long term, which achieves advantages for the organisation through its configuration of resources within a changing environment the meet the needs of the marketer and to fulfil stakeholder expectations.
What makes planning strategic
Considers long term
Considers whole organisation
Consider resources and external environment
Considers all stakeholders
Looks to gain a SUSTAINABKE COMPETITIVE ADVANTAGE
Strategic planning - rational approach
Traditional top down approach - formal and systematic process of identifying gold and then selecting strategies to achieve those goals
Merits / demerits (ads / dis) of strategic planning
Merits - provides a framework
Encourages long term planning
Goal congruence
Considers need of stakeholders
Optimise use of resources
Considers changes in the business environment
Monitors progress
De merits:
Lack of evidence to prove that it leads to success
Businesses may need to be more dynamic and reach to problems as they occur
Formal planning reduces imitative and innovative thinking
Political infighting can disrupt the process
Emergent strategies
Emergent strategies are behaviours which are adapted and which have a strategic impact. These are strategies thag emerge over time in response to environment
Different grades of strategy - Mintzberg
Mintzbers different grades of strategy:
Intended strategy so a conscious decision
Deliberate strategy - put into practice
Realised strategy - resultant strategy
Strategic advantage : resource based and positioning
Resource based (inside out): focus on developing internal resources and competences which are hard to imitate and find or create market to exploit these strengths
Risk of this is organisation may fail to react to long term industry trends and may find their existing resources and competences no longer valued by the customer
Positioning (outside in) : focus on analysing the external environment to identify customer needs and adapting to meet these needs
Risk is as customers need change over time the organisation is forced to constantly evolve and develop new competencies
Influence on strategy
Nature of ownership - shareholders may demand quick returns
Capital structure - banks may expect returns over long period to secure loans
Nature of industry - some industry may require high level of capital
Nature of business environment- fast changing industry strategies may need to be adaptable
Nature of management - managers may lack skill to manage long term goals
Benefits of being sustainable
Attracting customers who like it
Attracting and retaining staff
Building pos relationships with suppliers
Demonstrating to shareholders an ability to deliver reliable returns
ESG
Environmental - strategies in respect of harmful emissions, use of renewable energy, waste management
Social - workplace health and safety, labour standards in the supply chain, diversity
Governance eg exec pay, business ethics, internal controls
Ashridge college model for mission statements
Purpose - why the organisations exists and aim for stakeholders
Strategy - what resources competences or generic strategy give the company a competitive ad
Policies - what standards and behavioural patterns are adopted into the organisation
Values - what belief a do managers and employees share
Setting objectives - SMART METHODS
S - specific, clear easy to understand
Measurable - to enable control and communication down the organisation
Attainable - is it realistic
Relevant - appropriate to the mission and stakeholders
Timed - have a time period for achievement
Mendelows power interest stakeholder matrix
X is power and y is level of interest
Low power and level of interest is Minimal effort cns be directed
Low power high interest is keep informed
High power low interest is keep satisfied (gov, regularities)
High power high interest - key players, need participation
PESTEL
PESTEL is used to analyse the macro environment as part of strategic planning to identify opportunists and threats facing the industry
Political - eg taxation policy, gov spending, foreign trade regs
Economic - eg economic growth, interest rates, inflation
Social and demographic- eg tastes, attitudes, population demographics, income distribution
Technological - eg new products, production menthols, rate of obsolescence
Environmental - eg sustainability, pollution, climate change,
Legal - eg industry regulation, competition legislation, employment law
Porters diamond
Porters five forces identifies four key determinants of competitive advantage :
Demand conditions. - demanding local consumers force firms to become more innovative
Trend setting consumers
Factor conditions - availability of resources to operate (eg wine in France is easy as grapes there)
Include Human Resources, physical resources, knowledge capital and infrastructure
Related and supporting industry - access to components which reduces lead times
Knowledge sharing
The proximity of related and supported industries
Strategy structure and rivalry - if strong forces firms to become more efficient to survive
Strategies or structures in nations may give advantages eg decentralised structures promote innovation
Industry life cycle
Introduction - new prod or device
Growth - rapid, competitive rivalry low, market attractive to new entrants
Shakeout - growth begins to slow, weaker plays forced out
Maturity - stable period of low growth, price competition eg ec of scales
Decline - sales vol falls, firms leave industry