Ratio Analysis (PART A) Flashcards
what is a ratio?
mathematical expression of the relationship between 2 or more variables
what is needed for two variables to have meaning?
have a meaningful relationship
some logic behind it
why do we use ratios?
- help build picture of position and performance in a business
- not difficult to calculate (can be difficult to interpret)
- identify financial strengths and weaknesses but by themselves
why can ratios be useless?
- there needs to be skill in interpreting what they are saying
- they don’t explain why there are strengths and weakness (just show that they are there)
what is the importance of ratios?
interpretation is key to indepth understanding of performance
- measure performance against benchmarks
- understand where performance went wrong
why is a ratio on its own useless?
- they are used for comparison (other departments/businesses)
- if calculate on its own, doesn’t tell you much about financial health or performance of business
- if it is in isolation then it must be used in context
what kinds of comparisons can be made using ratios?
- one year to another
(which year performed better/improvement) - performance with planned performance (budget)
(how much hoping to spend vs ratio) - review of trend over number of periods
(compare different seasons) - inter-firm competition / comparisons within industry sectors
(competitors)
why can it be a disadvantage at looking into the past as a guide to the future?
business environment can be uncertain, variable, can change quick
what are the key steps in creating ratios?
1) identify users and their information needs
(investors/employees)
2) select and calculate the appropriate ratios
(liquidity/gearing)
3) interpret and evaluate results
(using relevant benchmarks)
4) identify the limitations of the ratio/business
what are the types of ratios?
5 main lenses in which we can view the company
each show different things about the company, dependant on what you are interested in and who you are
- profitability
- efficiency
- liquidity
- gearing
what are the profitability ratios?
(most common)
how good is the profit in relation to investment made in the business?
- return on capital employed (ROCE)
- return on shareholder funds (ROSE)
how good is the profit in relation to sales made (margins)
- Gross profit margin
- Net profit margin
what is ROCE?
return on capital employed
- fundamental measure of business performance
- expresses relationship between operating profit and average long term capital invested in business
- primary ratio
what is meant by capital employed?
= all of the long term funding (equity and liabilities)
what is the formula for ROCE?
(operating capital(PBIT) / capital employed) x 100 (%)
what is PBIT?
profit before interest and tax
what is ROSF?
return of shareholder funds
- measure profit attributable to ordinary shareholders relative to the amount they have invested
- what is the business earning for shareholders / owners
- want to be as high as possible
- how much profit can be given back as profit
what are shareholder funds?
= equity, share capital, premium, reserves
not dividends
(same as ROCE minus the long term loan as this is from the bank)
what is the formula for ROSF?
(Profit after tax(PAT) / shareholder funds ) x 100
how can ROCE and ROSF be interpreted?
- compares inputs (capital investment) with outputs (operating profit)
- assesses attractiveness with which finds have been deployed during accounting period
- could the business / shareholder be getting a better return by investing its finds elsewhere
- ideally ROCE should be higher than the rate of interest
(otherwise why not leave the money in the bank)
what is the Gross profit margin ratio?
GPM
- relates gross profit to same periods as sales revenue
- measure of profitability in buying and selling goods and services before other expenses
- want this to be as high as possible, bigger the gap between sales and COGS the better
- gives you profitability on buying activities
what is the formula for GPM?
(gross profit / sales) x 100
how can GPM be interpreted?
- how much sales are we retaining as GP
- represents what a company made after paying off its COGS
- companies with a higher GPM are more liquid and have more money to spend on indirect spendings
- if companies raw materials rise then GPM will fall unless selling prices are cut
what is operating profit margin?
(profitability)
- relates operating profit for the period to the sales revenue generated in the period
- shows not just margins earned on sales but also forms ability to control its operating costs
what is the operating profit?
= GP minus operating expenses
before the deduction of tax and interest
includes all firms income and expenses expect tax and interest