Rating vs Choice Flashcards
1
Q
Some trade offs are made
A
Rating
2
Q
Tradeoffs are enforced even more
A
Choice
3
Q
Realistic: mimics real life
A
Choice
4
Q
Rating products is not common in daily life
A
Rating
5
Q
All products are considered
A
Rating
6
Q
Implications for sales levels and market shares are not clear
A
Rating
7
Q
Accommodates no-choice option
A
Choice
8
Q
Not clear whether spread in ratings is due to real preferences or due to response style
A
Rating
9
Q
Informative of the intensities of preference
A
Rating
10
Q
Easy to implement and estimate
A
Rating
11
Q
Avoid the need of ad-hoc rules to predict market shares
A
Choice
12
Q
No subjective scaling
A
Choice
13
Q
Choice is cognitively less demanding than ratings
A
Choice
14
Q
Observations are less informative
A
Choice
15
Q
Implementation more complicated
A
Choice
