Radio; Radio 1 Breakfast Show

Question 1

when was radio 1 created

Answer 1

• 1967

Question 2

what makes the BBC unique

Answer 2

• has been around for 50 years - shows UK public’s loyalty
• the friendly + familiar presenters voices create a unique consumer base
• no ads/ publicly owned
• British values/ culture
• aims to inform, educate and entertain

Question 3

name threats to the BBC

Answer 3

• Spotify
• social media providing news
• lack of loyalty from younger audiences
• other media outlets criticising their public image
• mistrust after scandals (e.g. Huw Edwards)

Question 4

why was BBC Radio 1 created

Answer 4

• the Gov requested it to be made after the banning of pirate radio stations
• these were unlicensed radio stations which played new music, making the BBC annoyed

Question 5

the monthly licence fee is more expensive than all ____ ____

Answer 5

• the monthly license fee is more expensive than all streaming services

Question 6

2023: _-24yr olds listened on avg to _hrs of radio per week, _hrs less than an adult

Answer 6

• 2023: 15-24yr olds listened on avg to 14hrs of radio per week, 7hrs less than an adult

Question 6

______ people are convicted for TV license fee evasion per week

Answer 6

• 1,000 people are convicted for TV license fee evasion per week

Question 7

what is the BBCs effect on the UK economy

Answer 7

• for very £1 invested into the BBC, £1.63 is put into the UK economy

Question 8

outline 4 aspects of the R1 Breakfast Show remit

Answer 8

• to entertain + engage a broad range of listeners with a distinctive mix of music and speech
• the TA is 15-29yr olds
• should offer a range of new music, support emerging artists (esp those from the UK) and provide a platform for live music
• news, documentaries + advice campaigns should be relevant to young adults

Question 9

outline the 5 public purposes of the BBC

Answer 9

1) to show the most creative, highest quality, and distinctive output
2) to provide impartial news
3) to support learning for people of all ages
4) to reflect, represent and serve the diverse communities
5) top reflect the UK and its culture + values to the world

Question 10

what does the R1 BS ensure with their music

Answer 10

• broadcast 60 hours of music per week
• 40% of daytime music should be from UK acts per year
• at least 45% of music in daytime should be new content

Question 10

outline the political context for the R1 BS to keep their license fee

Answer 10

• meeting their remit is essential to them maintaining their position as the UK’s public service broadcaster with their LF funding
• successive conservative governments have tried to reduce/ remove the LF

Question 10

outline the economic context for the R1 BS to keep their license fee

Answer 10

• BBC brings revenue to the UK economy – acts as an incentive for the gov to keep their LF
• their LF provides the BBC with a reliable stream of income in a competitive commercial market
• the LF allows them to hire the best talent + produce quality content

Question 11

outline the social context for the BS to keep their license fee

Answer 11

• the BBC building loyalty with digital native audiences will help the BBC to survive

Question 12

outline the R1 weekly playlist

Answer 12

• 50 songs played repeatedly throughout the week – is split into 3 lists
• A list: played 25x, B list: 15x, C list: 5x

Question 13

Capital’s reach is _%, R1’s reach is _%

Answer 13

• Capital’s reach is 16%, R1’s reach is 14%

Question 14

what is the name of the R1BS new music playlist

Answer 14

• In New Music We Trust
• is played weekly

Question 15

outline the 4 barriers to reach R1’s target demographic (15-29)

Answer 15

• the hosts don’t reflect the TA, so don’t appeal to them
• youth listen to less radio (1/3 less radio than elders)
• 15-29yr olds curate their listening through streaming services – like Spotify
• TA are more likely to listen to podcasts for ‘speech content’

Question 16

what is RAJAR

Answer 16

• the official body for measuring radio audience for the UK
• measures the BBC’s audience reach since 1992
• stands for Radio Joint Audience Research

Question 17

give context to Greg James

Answer 17

• born in South London in 1985 (age 38)
• has been a R1 presenter since 2007, started the BS in 2018
• has a background in media - has written children books

Question 18

name the last 3 BS presenters before James

Answer 18

• Nick Grimshaw (2012-2018)
• Chris Moyles (2003-2012)
• Sara Cox (2000-2003)

Question 19

outline Chris Moyles as a BS presenter

Answer 19

• had ‘laddish banter’
• claimed to want to take a 16year olds virginity
• he brought in many listeners who were outside the target demographic; their average listener age went from 29 to 32yrs

Question 20

outline Nick Grimshaw as a BS presenter

Answer 20

• had strong connections to celebrities
• had a reputation of being a partyer
• didn’t bring enough listeners in - was why his contract wasn’t renewed

Question 21

outline Greg James as a BS presenter

Answer 21

• unproblematic, funny
• actively builds a loyal fandom (e.g. gregulars)
• is able to create a space where listeners can ‘confess’ and ‘be weird’

Question 22

what is BBC aim for the LF

Answer 22

• to provide certainty for audiences + stakeholders about what each BBC service should provide

Question 23

what is the main aim of R1

Answer 23

• to exhibit high quality, original, challenging, innovative and engaging programmes available on digital platforms
• should also nurture UK talent

Question 24

how does the BS utilise digital technology

Answer 24

• its available to stream 30 days after the broadcast on BBC Sounds
• maintains a social media presence for marketing + digital purposes
• content shared on YT to promote the show + presenter
• is broadcasted on DAB radio
• listener can message into the live show
• listeners can engage via social media - e.g. on their X, they ask questions, share playlists, posts visual enigmas (clips from the show)

Question 25

how does the BS promote audience participation

Answer 25

• features a Scottish presenter (Callum Lesley) - attracts Scottish listeners
• James continuously encourages AP through calling/ texting in (he interacts + reads out messages + call ins)
• does interactive quizzes

Question 26

R1 should broadcast at least __ of news during daytime each __

Answer 26

• R1 should broadcast at least 1 hour of news during daytime each weekday

Question 27

what is the Royal Charter

Answer 27

• is the constitutional base for the BBC
• it sets out their objective, mission and public purposes
• the current charter began on 1st Jan 2007 and ends on December 31st 2027

Question 28

outline Jimmy Saville in relation to the BBC

Answer 28

• one of the most prolific podophiles in the UK
• worked for the BBC for 3 decades on ‘Jim’ll Fix It’ - a children’s show
• there were complaints to BBC during his career - but it was never fully investigated until after his death in 2011
• greatly damaged the BBC’s reputation

Question 29

outline Russell Brand in relation to the BBC

Answer 29

• on air, left a message for Andrew Sachs saying he ‘fucked’ his granddaughter
• BBC issued a poor apology on behalf of Brand
• shows BBC cant control their talent (who are paid substantially by taxpayers)