Radio; Radio 1 Breakfast Show Flashcards
when was radio 1 created
- 1967
what makes the BBC unique
- has been around for 50 years - shows UK public’s loyalty
- the friendly + familiar presenters voices create a unique consumer base
- no ads/ publicly owned
- British values/ culture
- aims to inform, educate and entertain
name threats to the BBC
- Spotify
- social media providing news
- lack of loyalty from younger audiences
- other media outlets criticising their public image
- mistrust after scandals (e.g. Huw Edwards)
why was BBC Radio 1 created
- the Gov requested it to be made after the banning of pirate radio stations
- these were unlicensed radio stations which played new music, making the BBC annoyed
the monthly licence fee is more expensive than all ____ ____
- the monthly license fee is more expensive than all streaming services
2023: _-24yr olds listened on avg to _hrs of radio per week, _hrs less than an adult
- 2023: 15-24yr olds listened on avg to 14hrs of radio per week, 7hrs less than an adult
______ people are convicted for TV license fee evasion per week
- 1,000 people are convicted for TV license fee evasion per week
what is the BBCs effect on the UK economy
- for very £1 invested into the BBC, £1.63 is put into the UK economy
outline 4 aspects of the R1 Breakfast Show remit
- to entertain + engage a broad range of listeners with a distinctive mix of music and speech
- the TA is 15-29yr olds
- should offer a range of new music, support emerging artists (esp those from the UK) and provide a platform for live music
- news, documentaries + advice campaigns should be relevant to young adults
outline the 5 public purposes of the BBC
1) to show the most creative, highest quality, and distinctive output
2) to provide impartial news
3) to support learning for people of all ages
4) to reflect, represent and serve the diverse communities
5) top reflect the UK and its culture + values to the world
what does the R1 BS ensure with their music
- broadcast 60 hours of music per week
- 40% of daytime music should be from UK acts per year
- at least 45% of music in daytime should be new content
outline the political context for the R1 BS to keep their license fee
- meeting their remit is essential to them maintaining their position as the UK’s public service broadcaster with their LF funding
- successive conservative governments have tried to reduce/ remove the LF
outline the economic context for the R1 BS to keep their license fee
- BBC brings revenue to the UK economy – acts as an incentive for the gov to keep their LF
- their LF provides the BBC with a reliable stream of income in a competitive commercial market
- the LF allows them to hire the best talent + produce quality content
outline the social context for the BS to keep their license fee
- the BBC building loyalty with digital native audiences will help the BBC to survive
outline the R1 weekly playlist
- 50 songs played repeatedly throughout the week – is split into 3 lists
- A list: played 25x, B list: 15x, C list: 5x
Capital’s reach is _%, R1’s reach is _%
- Capital’s reach is 16%, R1’s reach is 14%
what is the name of the R1BS new music playlist
- In New Music We Trust
- is played weekly
outline the 4 barriers to reach R1’s target demographic (15-29)
- the hosts don’t reflect the TA, so don’t appeal to them
- youth listen to less radio (1/3 less radio than elders)
- 15-29yr olds curate their listening through streaming services – like Spotify
- TA are more likely to listen to podcasts for ‘speech content’
what is RAJAR
- the official body for measuring radio audience for the UK
- measures the BBC’s audience reach since 1992
- stands for Radio Joint Audience Research
give context to Greg James
- born in South London in 1985 (age 38)
- has been a R1 presenter since 2007, started the BS in 2018
- has a background in media - has written children books
name the last 3 BS presenters before James
- Nick Grimshaw (2012-2018)
- Chris Moyles (2003-2012)
- Sara Cox (2000-2003)
outline Chris Moyles as a BS presenter
- had ‘laddish banter’
- claimed to want to take a 16year olds virginity
- he brought in many listeners who were outside the target demographic; their average listener age went from 29 to 32yrs
outline Nick Grimshaw as a BS presenter
- had strong connections to celebrities
- had a reputation of being a partyer
- didn’t bring enough listeners in - was why his contract wasn’t renewed
outline Greg James as a BS presenter
- unproblematic, funny
- actively builds a loyal fandom (e.g. gregulars)
- is able to create a space where listeners can ‘confess’ and ‘be weird’
what is BBC aim for the LF
- to provide certainty for audiences + stakeholders about what each BBC service should provide
what is the main aim of R1
- to exhibit high quality, original, challenging, innovative and engaging programmes available on digital platforms
- should also nurture UK talent
how does the BS utilise digital technology
- its available to stream 30 days after the broadcast on BBC Sounds
- maintains a social media presence for marketing + digital purposes
- content shared on YT to promote the show + presenter
- is broadcasted on DAB radio
- listener can message into the live show
- listeners can engage via social media - e.g. on their X, they ask questions, share playlists, posts visual enigmas (clips from the show)
how does the BS promote audience participation
- features a Scottish presenter (Callum Lesley) - attracts Scottish listeners
- James continuously encourages AP through calling/ texting in (he interacts + reads out messages + call ins)
- does interactive quizzes
R1 should broadcast at least __ of news during daytime each __
- R1 should broadcast at least 1 hour of news during daytime each weekday
what is the Royal Charter
- is the constitutional base for the BBC
- it sets out their objective, mission and public purposes
- the current charter began on 1st Jan 2007 and ends on December 31st 2027
outline Jimmy Saville in relation to the BBC
- one of the most prolific podophiles in the UK
- worked for the BBC for 3 decades on ‘Jim’ll Fix It’ - a children’s show
- there were complaints to BBC during his career - but it was never fully investigated until after his death in 2011
- greatly damaged the BBC’s reputation
outline Russell Brand in relation to the BBC
- on air, left a message for Andrew Sachs saying he ‘fucked’ his granddaughter
- BBC issued a poor apology on behalf of Brand
- shows BBC cant control their talent (who are paid substantially by taxpayers)
