Radio (Evolving Media, Paper 2, Part A) Flashcards
PSB definition
Public service broadcasting refers to broadcasting for the public benefit
This means …
- The R1BS is funded solely by the TV license fee (169.50, soon increasing to 174.50)
- does not rely on funding from external advertising
5 aspects of the Royal Charter
- To show the most creative, highest quality and distinctive output and services.
- To provide impartial news and information to help people understand and engage with the world around them.
- To support learning for people of all ages.
- To reflect, represent and serve the diverse communities of all of the UK’s nations and regions and, in doing so, support the creative economy across the UK.
- To reflect the UK, its cultures and values to the world.
5 aspects of the BBC Radio 1 Remit public purposes
5.1 - stimulate creativity and cultural excellence
5.2 - sustaining citizenship and civil society
5.3 - promoting eduction and learning
5.4 - reflecting the UKs nations and communities
5.5 - bringing the world to the UK and the UK to the world
5.1 - BBC R1 Remit Public Purpose
stimulating creativity and cultural excellence
- Broadcast at least 60 hours of specialist music each week
- 40% of daytime music is UK-based
- Feature coverage of at least 10 festivals
5.2 - BBC R1 Remit Public Purpose
sustaining citizenship and civil society
-Broadcast 1 hour of news each daytime each weekday, including two extended bulletins
5.3 - BBC R1 Remit Public Purpose
promoting education
- 40 documentaries each year
- 2 major social action campaigns
5.4 - BBC R1 Remit Public Purpose
reflecting the UK’s nations and communities
- It mentions live events which display diversity across the UK
- It says one-third of expenditure is outside of the M25 area
5.5 - BBC R1 Remit Public Purpose
bringing the world to the UK and the UK to the world
- Some of these points are repeated, but it mentions live music playing the diversity of the UK, as well as broadcasting quality global popular music with cultural significance.
What are the Reithian Values?
to inform, educate and entertian
Differences between commercial and PSB radio
Commercial Radio
- some stations such as Capital can play broad music genres but they are often far more niche
- do not have to abide to specific remits 9apart from OfCom regulation)
PSB Radio
- play music dependent on their stations
- broad music genres to suit their mass audiences
- must fulfil public ideals since they are funded by the public TV license
When and why was the R1BS established?
R1BS was founded in 1967, as there were no independent radio stations, and so the R1BS is considered a flagship programme
TV license
funds the BBC
- must be payed by each household
- £169.50, but will soon be increasing to £174.50
Radio 1 Remit
The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech
Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
It should offer a range of new music, support emerging artists- especially those from the UK- and provide a platform for live music. News, documentaries, and advice campaigns should cover areas relevant to young adults.
R1 Playlist breakdown
decided a week before streaming and includes 3 tiers of music
and is made up of 42 songs on rotation
A list - 30 times
B list - 15 times
C - 6-7 times
Presenter of the R1BS
Greg James
- took over from Nick Grimshaw in 2018
Cultural elitists
- NRS ‘AB’ social grade
- Pierre Bourdieu - Cultural Capital
Cultural elitism is when a person considers one culture, or cultural product better than others. For example, a person may argue that certain works of music are far better than the lesser music now produced
Why and how are Radio audiences categorised?
- A commercial needs to be able to accurately predict the behaviour of audiences
- To make them easily defined so that they can be targeted
- psychographics and demograpahics
What is Radio 1s Target audience?
- 15 - 29 years old, as well as programming that is suitable for younger teens
- to provide said audiences with a range of new music, new and emerging UK artists and provide a platform for live music
- broad range of young listeners with a distinctive mix of contemporary music
How are audiences categorised for Radio?
- RAJAR and NRS social grades
RAJAR includes age, social class and geodemographics (location)
BBC is also judged on the gender, race, and ethnicity of their audience
What does RAJAR determine as the most popular Radio station?
local commercial radio appeals greater to the younger audiences, both ABC1 and C2DE combined, whereas older audiences prefer the more traditional (perhaps more high culture - Baudrillard) content of the BBC
What percentage of people listen to the radio?
67% of adults (those aged 15+) listen to digital radio
27% of adults claim to listen to live radio
How does the R1BS interact with audiences?
- phone-ins
- yesterdays quiz, is dually informative and entertaining and allows for engagement with the audience
- this interactivity extends to social media platforms, by encouraging audiences to hashtag and reference social media posts
- music is also not judged by the host and is simply introduced, meaning that audiences do not feel deterred by differing opinions
How is the R1BS digitally convergent?
- The new BBC Sounds app (which replaced the outdated BBC i-player app, as the BBC must remain at the forefront of digital technologies according to the show’s remit) allows for podcasting
- snippets of the show - most notably celebrity appearances or audience call-ins - are featured on various social media platforms, including Greg James’ own social media
- ## synergy with other shows such as Nick Grimshaw’s drivetime show and Clara Amfo’s live lounge
How does the R1BS best appeal to their target audience?
- the structured ‘stripped’ schedule encourages habitual listening
- the short speech segments with Greg James’ upbeat and informal colloquial register resonate with the younger target audience
- active engagement with social media through digital convergence
- strong online presence (as required by the remit, which encourages the BBC to stay at the forefront of emerging technologies) caters to the Gen Z audience
