Radio 1 launch day - CSP Flashcards
What year was BBC Radio 1 launched?
1967
Who was the presenter of BBC Radio 1’s first show?
Tony Blackburn (former pirate radio presenter)
How was BBC Radio 1 funded in 1967?
BBC Radio is funded by the TV licence in the UK. Radio 1 struggled financially as there was no increase in the licence fee to pay for this extra radio station.
What was BBC Radio like before Radio 1?
There was no radio provision for young people. There was family entertainment, classical music and serious arts and dramas. There was only a very small provision for pop music at the time.
What were the names of the 3 BBC Radio channels before they were changed in 1967?
Home, Light, Third
The main focus of the BBC (its remit)?
Inform, educate and entertain
What was the name of the famous pirate radio station in the 1960s?
Radio Caroline
What was the law that made pirate radio stations illegal?
Marine Broadcasting Offences Act 1967
Who were the target audience of BBC Radio 1 in 1967?
Mainstream audience - Young people, working class people of both genders that are interested in pop music. They will spend their pocket money on vinyl singles and albums and listen to the radio for their favourite songs.
What did BBC Radio 1 offer audiences?
More focus on pop music; Presenters that audiences know and love from Radio Caroline; Information that is useful for young people; A fun and lively atmosphere
What stages of Uses & Gratifications can apply to BBC Radio 1?
Audiences would be entertained by Tony Blackburn and the music he plays, and audiences could listen for escapism. They would learn about new songs, but also about news and sport from the hourly bulletins. As it was a new show, they could talk about it with their friends (about the good and bad bits).
How did BBC Radio 1 fail to properly appeal to audiences when it first started?
Radio 1 never quite captured the spirit of the pirates, the joie de vivre, the madness of it, the carelessness of it. The BBC was too professional an organisation to really do that”.; BBC Radio also had a reputation with young people as being boring, and Radio 1 had to do a lot to shake that image off.
