Quizzes Flashcards
Airlines railroads and car rental companies are examples of
Suppliers
The travel industry includes
Airlines, cruise lines, theme parks, hotel chains etc…
ASTA is an association that
Lobbies governments, presents education programs, and speaks to the public on behalf of its members
Preferred supplier relationships are
An important source of income for travel agencies
Demographic segmentation categorizes people according to
Characteristics such a age, marital status and sex
Three main types of travel are
Vacation, business and VFR
Certain people of almost any age and financial status are drawn to trips featuring the environment and nature. Identifying such a group is an example of
Psychographic segmentation
Masses of of ordinary people began travel for pleasure I the fifteenth century.
False
A decrease in government regulation led to a boom in travel during the first years of the 21st century
False
Suppliers act as intermediaries between distributors and travelers
False
Distributors own and provide the goods and services that travelers need and want
False
The major segments of the travel industry are closely linked
True
Travel agencies today depend on both travelers abs suppliers for their income
True
Travel agencies sell approximately 50% of intercity motor coach tickets on the US
False
Marketing means making a sale through person to person contact
False
