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Business Research > Quiz MidTerm > Flashcards

Quiz MidTerm Flashcards

1
Q

the various ways and means of conducting a research that involve
the conduct of experiments, tests,
surveys, and the like.

A

RESEARCH METHODS

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2
Q

the science of systematically solving a
research problem

the all-encompassing,

A

RESEARCH METHODOLOGY

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3
Q

Describes the techniques/tools used to
collect the data

Detailed enough for a good researcher to be able to replicate a study from reading a method section

A

Method- Quantitative Research

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4
Q

Rationale for the research
approach

Justification of approach to a research problem through assumptions

A

Methodology- Qualitative Research

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5
Q

The “blue-print of the study”.

is a schema that maps out the sources of data, thetype of data to be collected, how the bdata will be collected, and the methods to be used in data analysis.

The plan also pinpoints specifically the
relationships of the variables under
study.

A good _____________ must also set
time constraints within which the
research problem should be answered in
data analysis.

A

Research Design

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6
Q

the goal is to determine the relationship between one thing (an independent variable) and another (a dependent or outcome variable) in a population.

deals in numbers, logic and the
objective, focusing on logic, numbers, and unchanging
static data and detailed, convergent reasoning rather
than divergent reasoning.

*HOW: Survey

A

QUANTITATIVE RESEARCH,

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7
Q

establishes only associations between variables.

A

A descriptive study

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8
Q

establishes causality.

A

An experiment

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9
Q

implies anemphasis on the qualities of entities and on processes and meanings that are not experimentally examined or
measured (if measured at all) in
terms of quantity, amount, intensity,
or frequency.

A

QUALITATIVE

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10
Q

emphasize the value-laden nature of inquiry. They seek answers to questions that stress how social experience is created
and given meaning.

*HOW: Key-Informant Interviews,
Focused-Group Discussion

A

Qualitative researchers

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11
Q

describe, determine, analyze, explain, define, illustrate

A

DESCRIPTIVE RESEARCH

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12
Q

explore, find out, know, examine, investigate

A

EXPLORATORY RESEARCH

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13
Q

analyze, explain, identify

A

CAUSAL|EXPLANATORY RESEARCH

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14
Q

correlate, interrelate

A

CORRELATIONAL RESEARCH

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15
Q

compare, determine similarities, find out differences, contrast

A

COMPARATIVE RESEARCH

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16
Q

evaluate, assess, appraise, measure, quantify

A

EVALUATIVE RESEARCH

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17
Q

determine effects, examine differences, compare results,

analyze the influence

A

EXPERIMENTAL RESEARCH

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18
Q

develop, propose, suggest, recommend, determine alternative approaches, identify
solutions, formulate policies

A

ACTION RESEARCH

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19
Q

helps provide answers to the questions of who, what, when, where, and how
associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why.

is used to obtain information concerning
the current status of the phenomena and to describe “what exists” with respect to variables or conditions in a situation.

A

Descriptive Research Design

20
Q

is often used where there
is time priority in a causal relationship (cause precedes effect),
there is consistency in a causal relationship (a cause will always lead
to the same effect), and the magnitude of the correlation is great. The
classic experimental design specifies an experimental group and a
control group.

A

Experimental Research Design

21
Q

In this design you collect data at one point in time from a sample to describe a population

A

Cross-Sectional Survey

22
Q

Collection of data over time

A

Longitudinal Survey

23
Q

used to gain basic understanding and satisfy one’s curiosity

A

FUNDAMENTAL OR BASIC
RESEARCH

24
Q

used to solve specific problems

A

APPLIED RESEARCH

25
Q

used to solve specific problems by developing solutions

A

ACTION RESEARCH

26
Q

The “place of the study”,
where the sampling and data
collection shall take place.

A

Research Locale

27
Q

How a research sample is defined forms a key element in establishing the scope of a study and in shaping its potential impact on both theory and practice. Sampling affects both scientific rigor and, in many cases, the perceived value and practical impact of research

A

Sampling Design

28
Q

Also known as the “Respondents of
the Study”, this part shall discuss
about the population (who they are)
and shall mention the number of
respondents.

A

Participants of the Study

29
Q

pertains to the survey questionnaires, tests, interviews used
for data collection.

A

Research Instrument

30
Q

The type of technique used in the
Questionnaire method is Quantitative.

This method is preferred when the
respondents are willing to cooperate. In
addition, to deploy this method, the
respondents need to be literate.

A

SURVEY QUESTIONNAIRE

31
Q

The type of technique used in the Interview
method is Qualitative.

This method can be used irrespective of the respondent’s literacy, because the interviewer may simplify the questions and will record the response.

A

INTERVIEW SCHEDULE

32
Q

It is the researcher who created the
questionnaire.

A

RESEARCHER-MADE
(SELF-MADE)

33
Q

-Used the ORIGINAL
QUESTIONNAIRE from a reliable
source such as an existing published
study/RRL.

A

ADOPTED INSTRUMENT

34
Q

-Made some ALTERATIONS in the
questionnaire taken from an existing
published study/RRL.

A

ADAPTED INSTRUMENT

35
Q

refer to what people say they want.

A

ATTITUDE

36
Q

This is what people think.

A

BELIEF

37
Q

This is what people do.

A

BEHAVIOR

38
Q

This refers to what people are

A

ATTRIBUTE

39
Q

The “soundness/effectiveness” of the instrument”.

shall discuss the degree to which an instrument measures what it intends to measure.

A

Reliability of the Instrument

40
Q

means the “trial collection of data”, (max of 30 persons) to detect any weaknesses/errors in the research instrument.

A

PILOT TESTING

41
Q

is an indicator of consistency. This can be attained after gathering all the trial data from the pilot test and when using research software such as SPSS.

A

CRONBACH’S ALPHA

42
Q
A

Data Gathering Procedure

43
Q

shall discuss the procedure of how to score the responses and interpret the results.

A

Scoring Procedure

44
Q

is a rating scale used to measure opinions, beliefs, attitudes, or behaviors. It consists of a statement or a question, followed by a series of four, five or seven answer statements.

A

Likert scale

45
Q

Statistical Treatment of Data

A

shall present the statistical tools to be used for interpreting the data and why they are necessary.
This must be done per problem statement.

Business Research (1 decks)

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