Quiz mid Flashcards
steps of the DMP
RDIESI Recognize a decision situation Define the decision problem ID alternative courses of action Evaluate the courses of action Select a course of action Implement, monitor & modify
The stages of MR
ESDDDCPAP Establish the need Specify objective and information needs Determine design Develop data collection procedure Design the sample Collect the data Process the data Analyse the data Present the results
Which type of MR feeds into which part/s of the DMP
ECP
Exploratory research:
Recognizing and defining the decision problem
Identifying courses of action
Conclusive research:
Evaluating courses of action
Selecting a course of action
Performance monitoring research:
Implementing
Describe marketing
Systematic and objective, seeks for information
FUnctions
Design
Collect
Analyze
Communicate
Main components of the marketing system
Marketing mix
Behavioral Response
Situational Factors
Performance measures
Marketing management process components
Decision making process
Marketing system
Information inputs
Performance measures
ROI Cash flow Sales Market share Profit Costs
Problems with MR
Time and Cost
Not an example of a non-sampling error
Time and cost
Syndicate data sources
Doers
Duplication of effort is not a disadvantage of this type of organization
Centralized
