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Principles Of Marketing 1st Quarter Reviewer > Quiz Chapter 5 April 25, 2024 > Flashcards

Quiz Chapter 5 April 25, 2024 Flashcards

1
Q

CHAPTER 5 : CONSUMER MARKET AND CONSUMER
BUYER BEHAVIOR

A
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2
Q

-refers to all of the “personal consumption of final consumers.”

A

Consumer Market

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3
Q

-is the “buying behavior of final consumers”, individuals and
households, “who buy goods and services for personal consumption.”

A

Consumer buyer behavior

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4
Q

3 Model of Consumer Behavior

A

• The Environment
• Buyer’s Black Box
• Buyer Responses

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5
Q

Marketing stimuli- Product, Price, Place, Promotion

Other - Economic, Technological, Social, Cultural

A

• The Environment

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6
Q
  • Buyer’s characteristics
  • Buyer’s decisions process
A

• Buyer’s Black Box

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7
Q
  • Buying attitudes and preferences
  • Purchase behavior: what the buyer buys, when, where, and how much
  • Brand and company relationship behavior
A

• Buyer Responses

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8
Q

5 Characteristics Affecting Consumer Behavior

A

• Cultural
• Social
• Personal
• Psychological
• Buyer

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9
Q
  • culture, subculture, social class
A

• Cultural

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10
Q
  • reference group, family, roles and status
A

• Social

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11
Q
  • age and lifecycle stage, occupation, economic situation, lifestyle, personality and self-concept.
A

• Personal

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12
Q
  • motivation, perception, learning, beliefs and attitudes.
A

• Psychological

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13
Q

• Buyer

A
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14
Q

CULTURAL FACTORS

A

• Culture
• Subculture
• Social Class

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15
Q
  • is the “learned values, perceptions, wants, and behaviors from family” and other important
    institutions.
A

Culture

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16
Q
  • are “groups of people within a culture with shared values systems” based on common life experience and situations.
A

Subculture

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17
Q
  • are “society relatively permanent and ordered divisions” whose members share similar values, interest, and behaviors. “Measured by a combination of occupations, income, education,” wealth, and other variables.
A

Social Classes

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18
Q

SOCIAL FACTORS

A

• Groups and Social Network
• Family
• Social Roles and Status

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19
Q

6 Groups and Social Network

A

• Membership Groups
• Aspirational Groups
• Reference Groups
• Opinion Leaders
• Online Social Networks

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20
Q
  • groups with “direct influence and to which a person belongs”.
A

Membership Groups

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21
Q
  • groups an “individual wishes to belong to”.
A

Aspirational Groups

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22
Q
  • groups that “form a comparison or reference in forming attitudes and behavior.”
A

Reference Groups

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23
Q
  • are people “within a reference group who exert social influence on others.”
A

Opinion leaders

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24
Q
  • are “online communities where people socialize” or exchange information and
    opinions.
A

Online Social Networks

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25
Q
  • is the “most important consumer-buying organization in society.”
A

Family

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26
Q
  • are the “groups, family, clubs, and organizations that a person belongs” to that can define
    role and social status.
A

Social Roles and Status

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27
Q

5 PERSONAL FACTORS

A

• Age and Life-Cycle Stage
• Occupation
• Economic
• Lifestyle
• Personality and Self-concept

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28
Q
  • RBC Royal Band stages
  • Youth: younger than 18
  • Getting started: 18-35
  • Builders: 35-50
  • Accumulators: 50-60
  • Preservers: over 60
A

Age and Life-Cycle Stage

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29
Q
  • “affects the goods and services bought by consumers.”
A

Occupations

30
Q
  • “situation includes trends in personal income”, savings and interest rates.
A

Economic

31
Q
  • is a “person’s pattern of living” as expressed in his or her psychographics.
A

Lifestyle

32
Q
  • refers to the “unique psychological characteristics that lead to consistent and
    lasting response” to the consumers environment. It is interesting to talk about brand personalities. A “brand
    personality is the specific mix of human traits” that may be attributed to a particular brand.
A

Personality and self-concept

33
Q

is the “specific mix of human traits” that may be attributed to a particular brand.

A

brand
personality

34
Q

One researcher identified five brand personality traits:

A
  1. Sincerity
  2. Excitement
  3. Competence
  4. Sophistication
  5. Ruggedness
35
Q

6 PSYCHOLOGICAL FACTORS

A

• Motivation
• Motivation Research
• Perception
• Learning
• Beliefs
• Attitudes

36
Q
  • is a “need that is sufficiently pressing to “direct the person to seek satisfaction.”
A

• Motivation

37
Q
  • refers to the “qualitative research designed to probe consumer’s hidden,
    subconscious motivations.”
A

• Motivation research

38
Q
  • is the “process by which people select, organize, and interpret information” to form a meaningful
    picture of the world from three perpetual process.
A

• Perception

39
Q

3 perpetual process

A
  1. Selective attention
  2. Selective distortion
  3. Selective retention
40
Q
  • is the tendency for people to “screen out most of the information to which they are
    exposed.”
A
  1. Selective attention
41
Q
  • is the tendency for people to “interpret information in a way that will support what they
    already believe.”
A
  1. Selective distortion
42
Q

is the tendency to “remember good points made about a brand they favor” and forget
good points about competing brands.

A
  1. Selective retention
43
Q
  • is the change in an “individual’s behavior arising from experience and occurs through interplay of
    drives”, stimuli, cues, responses an reinforcement.
A

Learning

44
Q
  • is a “descriptive thought that a person has” about something based on: “Knowledge, Opinion, Faith.”
A

Beliefs

45
Q
  • describes a “person’s relatively consistent evaluations, feelings,” and tendencies toward an object
    or idea.
A

Attitudes

46
Q

4 TYPES OF BUYING DECISION BEHAVIOR

A

• Complex buying
behavior
• Variety-seeking
Buying behavior
• Dissonance-reducing
Buying behavior
• Habitual buying
behavior

47
Q

• Complex buying behavior
• Dissonance - reducing buying behavior

A

High Involvement

48
Q

• Variety - seeking buying behavior
• Habitual buying behavior

A

Low Involvement

49
Q

• Complex buying
behavior
• Variety-seeking
Buying behavior

A

Significance differences between brands

50
Q

• Dissonance-reducing
Buying behavior
• Habitual buying
behavior

A

Few differences between brands

51
Q

THE 5 BUYER DECISION PROCESS

A
  1. Need Recognition
  2. Information Search
  3. Evaluation of Alternatives
  4. Purchase Decision
  5. Post-Purchase Decision
52
Q
  • occurs when the “buyer recognizes a problem or
    need triggered” by;
    Internal Stimuli and External Stimuli.
A
  1. Need Recognition
53
Q
  • when one of the “person’s normal needs”, - for
    example, “hunger or thirst- rises to a level high enough to become a
    drive.”
A

• Internal stimuli

54
Q

-for example- an “advertisement or a discussion” with a
friend might get you thinking about buying a new car.

A

• External stimuli

55
Q

4 Sources of Information:

A
  1. INFORMATION SEARCH
56
Q

4 Sources of Information

A
  1. Personal sources
  2. Commercial sources
  3. Public sources
  4. Experimental sources
57
Q

-family and friends

A

Personal sources

58
Q
  • advertising, Internet
A

Commercial sources

59
Q

-mass media, consumer organizations

A

Public sources

60
Q
  • handling, examining, using the product
A

Experimental sources

61
Q

-refers to “how the consumer processes information
to arrive at brand choices.”

A
  1. EVALUATION OF ALTERNATIVES
62
Q

-is the act by the “consumer to buy the most preferred brand.”
The “purchase decision can be affected by attitudes of others” and unexpected
situational factors.

A
  1. PURCHASE DECISION
63
Q

-the “satisfaction or dissatisfaction that the consumer
feels about the purchase”. It may also refers to the “relationship between consumer’s
expectation product’s perceived performances”.

A
  1. POST-PURCHASE DECISION
64
Q
  • it improved customers satisfaction.
  • finding products out of boredom or hobby. Many selection of products.
A

Variety Seeking Buying Behavior

65
Q
  • buying products out of hobby.
  • purchase products repeatedly without high involvement
A

Habitual Buying Behavior

66
Q
  • occur when the consumer is worried or indecisive.
A

Dissonance - reducing buying behavior

67
Q

occurs when involvement is low and differences between brands are small. Consumers in this case usually do not form a strong attitude toward a brand but select it because it is familiar. (ito Naman out of habit, just because they tend to purchase the product repetitively)

A

Habitual buying behaviour

68
Q

occurs when you make a significant or expensive purchase, like buying a new car. Because you likely don’t buy a new car frequently, you’re highly involved in the buying decision, and you probably research different vehicles or talk with friends or family before reaching your decision.

A

Complex buying behavior

69
Q

The “_________” occurs when a consumer is worried they will make the wrong choice and will regret their decision later. _______________ can also happen with other types of purchases, such as lawnmowers and engagement rings. (for indecisive people).

A

Dissonance-Reducing Buying Behavior

70
Q

it is the differences ng product between each other and the person doing that is because he/she is bored.

” improves consumer satisfaction”. Since there are lots of variety of products, they get their own satisfaction from the differences they get or kung sino or ano sa palagay nila yung “better” product from other varieties.

A

variety seeking

Principles Of Marketing 1st Quarter Reviewer (3 decks)

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