quiz ch 2 and 3 Flashcards
company mission? (3)
unique purpose that sets a company apart from others of its type. identifies scope of operations. reflects values/priorities of firm’s strategic decision makers
three components of a mission?
specification of basic product or service, specification of primary market, and specification of principal technology for production or delivery
primary company goals (3)
survival, growth, profitability
which primary company goal is the mainstay goal of a business??
profitability. over long run, proves company can satisfy employees and stakeholders
what does growth essentially equal??
CHANGE. needed in dynamic business environment!!
company creed?
statement of company philosophy. reflects values, beliefs, and philosophical priorities to which strategic decision makers are committed
what is a company’s self-concept?
business must know itself and the impact it has on others or of others on it
newest trends in mission components? (3)
sensitivity to customer wants, concern for quality, and statements of company vision
is it important to focus on customer satisfaction? why?
yes, customer satisfaction = quality customer service, leads to competitive advantages
vision statement?
expresses aspirations of executive leadership, achieving desirable future
board of directors?
group of stockholder representatives and strategic managers responsible for overseeing creation and accomplishment of company mission
the three decisions boards of directors responsible for?
decisions that affect entire firm, commit firm and resources for long periods, and declare the firm’s sense of values
who is the board of directors elected by?
stockholders
agency theory?
set of ideas on org control based on belief that separation of ownership from management created potential for wishes of owners to be ignored
what do owners tend to seek in their company?
stock value maximization
agency costs?
cost of agency problems and cost of actions taken to minimize them