quiz 9 Flashcards
Different types of social media are blogs, discussion forums, media-sharing networks, wikis, social bookmarking tools, social messaging apps, and social networking, news, and shopping platforms.
T
A social networking platform creates an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences.
T
Currently, there is a fairly narrow range of social networking Web sites catering to interests of Internet users represented online.
F
Social shopping Web sites earn money solely by sharing with retailers data about their members’ likes and dislikes.
F
Twitter enables an organization to share short text updates, images, links, polls, and videos.
T
An advantage social network advertising has over more traditional advertising media is that it allows advertisers to create an opportunity to generate a conversation with ad viewers.
T
MySpace is the most popular social network destination worldwide.
F
The goal of viral marketing is to spread rumors and innuendo about a rival’s product that will hurt its image.
F
Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.
F
Organic media marketing involves the use of social networks to communicate and promote the benefits of products and services.
F
Cyberstalking differs from cyberharassment in that it is aimed at tormenting an individual but does not involve a credible threat of physical harm.
F
Paid media marketing refers to the media exposure an organization gets through press and social media mentions, positive online ratings, and reviews, tweets and retweets, reposts, and recommendations.
F
Employers can legally reject a job applicant based on the individual’s social media activity if the company is not violating federal or state discrimination laws.
T
The goal of the Jacob Wetterling Crimes Against Children and Sexually Violent Offender Registration Act is to provide law enforcement and citizens with the location of all sex offenders in the community.
T
Cyberharassment is a form of cyberabuse in which the abusive behavior, which involves the use of an electronic communications device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress.
T
Inappropriate material posted online includes nonconsensual posts that comprise intimate photos or videos of people without their permission; such posts are often referred to as “revenge porn.”
T
Some 18 percent of private employers surveyed say they have dismissed employees because of something they posted on social media.
T
Studies found that driving while talking on your phone doubles your risk of an accident to about the same level as if you were driving drunk.
F
Studies found that driving while talking on your phone doubles your risk of an accident to about the same level as if you were driving drunk.
T
The recommended approach to put an end to cyberstalking is to insist that the cyberstalker meet face-to-face with the victim to talk things out.
F
An employer can legally screen applicants based on race or ethnicity.
F
Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.
T
Under no conditions can a Web site remove user submitted content as this would be a violation of their right to freedom of speech.
F
Quotation marks, which can be used to quickly spread a company’s message, allow a company’s tweets to be seen not only by its followers but also by those who are interested in the topic being tweeted about.
F
