Quiz 3 Flashcards
Athenians’ politician/orator
any citizen was able to speak in front of 5,000 people, best speakers often dominated.
Daisy Girl political ad
President lyndon b johnson’s ad, only played once. Showed evocative power. Made democrats feel as Goldwater will start a nuclear war.
First televised presidential debates
Nixon and Kennedy, 1960. Those who heard the debate thought Nixon won, those who watched thought kennedy won. Showed the power of visual images
The Interplay of Influence, Jamieson and Campbell
Explained the interrelationship between news media, advertising, politics, the internet, government, and citizens/audience. Influence flows both ways (government and people)
Morley Winograd and Michael Hais
Argued millennials (born after 93) will reshape the face American politics by interactive media, which establish networks that bypass traditional media sources.
Political campaigns and impression management
Short duration, communicate candidates positions, multiple channels of communication, professional staff, verbal and nonverbal communication
Political communication definition
combination of the art of speaking and political science.
Aristotle and Legal communication
Dedicated to accusation and defense of wrongdoing, its agents, and its victims. Three points: motives for wrong doing, state of mind when they do it, kind of person who is wrong and their situations.
Abilities Aristotle says are needed for legal communication
Combination of sophia (wisdom) and logos (speech, argument, reasoning)
Jurors as decision makers
Only remember 50% of facts accurately, 30% of judge’s instructions. Storyline already formulated before deliberations.
Linz, Penrod, and McDonald
great an attorney’s trial experience, greater their misperception regarding how they affected jurors in their opening statement.
Ogborn’s MOPS
People retain information better when there is a story involved, attorneys should attempt to elicit those MOPs to persuade jurors.
Voir dire
jury selection process where witness swears to answer truthfully about ability to serve on a jury
A City upon a Hill
Taken from Jesus’ sermon on the mount, New England puritans the frontier as a society transformed according to christian ethics.
Apocalyptic rhetoric
deals with end things: death, resurrection, immortality, and judgment day.
Swearing in
Most presidents are sworn into office with the bible
Syncretism
combination and reconciliation of differing beliefs and philosophies that generations have merged.
Utopia
Comes from two greek prefixes, “no place” and “good place,” heaven on earth.
Anderson’s three worldviews
1) Theism- god exists, created universe, people created in image of god, life after death
2) Naturalism- matter and only matter exists, ethics derived only from people, life has no higher purpose
3) Postmodernism- rejects ideas that make anything or anyone Devine, no predetermined purpose of life therefore people create own purpose
Aristotle’s three forms of speech
1) Deliberative rhetoric- political communication, supports democratic process, legitimacy through opinion and will formation, presumption of reasonable outcomes based on rational arguments
2) Epideictic rhetoric- speech that is largely ceremonial, offering eulogies or tributes to the deceased and accolades to the living
3) Forensic rhetoric- from latin forensis, meaning public or marketplace, suitable for public debate; legal system where prosecution and defense of individuals occur.
Aristotle’s five subjects of political communication
1) Ways and means
2) war and peace
3) national defense
4) imports and exports
5) legislation
Burke and Covenant
Burke examined the foundations of christian belief by analyzing the language used to explain genesis.
There is a creator (god), man was created in the image of god and understands commands, ignored the covenant by going to the tree of knowledge.
Covenant- contract between god and man that included a code of conduct, rules regarding how disobedience should be judged.
Internet and 2008 Presidential campaign
His campaign showed understanding of the transformative influence of technology. Obama’s website raised 1.5 million dollars for campaign. Internet generated massive amount of support, youtube videos increased popularity. Use of social media appealed to young voters.
