Quiz #3

Question 1

What is law in media

Answer 1

minimal standards of what you can do

Question 2

What is ethics in media

Answer 2

Maximal standards of conduct (what you should do)

Question 3

What is branding?

Answer 3

branding is creating a strong impression in the consumer’s mind that when they hear something that includes the brand color, sounds or phrases, they start feeling positive feelings

Question 4

What is presentation of self?

Answer 4

it is Erving Goffmans’ term for a person to create specific impressions of themselves in the mind of others

Question 5

What is impression management?

Answer 5

Expressing certain information in order to impress certain ideas upon an audience during a social interaction

Question 6

What is formal/front stage?

Answer 6

how we act in front of others or how we decide to act in front of others.

Question 7

what is backstage?

Answer 7

how we act when we are alone or in a more relaxed role. Informal presentation of self

Question 8

What is Catch-22?

Answer 8

Catch-22 is a phenomenon where critics want female athletes to play like their male counter-parts but should also have a feminine body. For example people say WNBA is maligned because female athletes are not that athletic, and when they are athletic, they say that they are too unfeminine.

Question 9

What is false activism?

Answer 9

It is when people participate in a form of public token support where their support is unlikely to be meaningful in the long-term

Question 10

What is slacktivism?

Answer 10

supporting a political or social cause through social media or online means, characterized as involving very little commitment.

Question 11

What is noise and signal?

Answer 11

Noise is the information that is distracting and signal is the information that is true.

Question 12

What are the 4 dimensions to it?

Answer 12

1. Obscurity (high noise, low signal)
2. Clarity (high signal, low noise)
3. Mystery (low noise, low signal)
4. Distraction (high noise, high signal)

Question 13

What is the duck syndrome?

Answer 13

the idea that we have to show ourselves on social media as if we are the happiest whereas in reality we are actually going through serious struggles. This syndrome is in correspondence with how social media has impacted out mental health.

Question 14

What was the blue girl example?

Answer 14

Iranian women who set herself on fire for not being allowed to enter the stadium.

Question 15

What is the objectification theory?

Answer 15

theory that girls learn to consider their bodies as objects and commodities.

Question 16

What is gender ally ship?

Answer 16

Individuals in a dominant group promoting marginalized group. In terms of gender, male athletes promoting female sports/athletes.

Question 17

What are 5 different types of sexual information in advertisement?

Answer 17

1. body display (nudity)
2. Sexual behaviour
3. contextual factors
4. sexual referents
5. sexual embeds and symbolism

Question 18

What is body display (nudity)?

Answer 18

Intent of body exposure may be to increase confidence, erase fears of judgement and make relatable content.

Question 19

What is sexual behaviour?

Answer 19

Flirting behaviour- fleeting glances, smiling, self-grooming, head tilting and exposing of the neck

Question 20

What is contextual factors?

Answer 20

Basically in a cinematic context, male gaze is shown to be focused towards female body parts, which turns females into objects of sexual attention.

Question 21

What is sexual referents

Answer 21

When some ads use sexual imagery, that serve no purpose but to get attention. Basically the construction of active and desiring subjects within the verbal context of the ad.

Question 22

What is sexual embeds and symbolism?

Answer 22

Sexual symbolism is basically when there are multiple close-ups of a women’ mouth/lips which are often used as a code for sex.

Question 23

What is the purpose of socio-ecological model?

Answer 23

if we want to being about a change in the society or community, we cannot just do it at one level, we must address it at all levels.

basically, as much as media is responsible for the under-representation of female sports, it is also on us and the community to start changing the narrative and actually start watching the sport.

Question 24

What are the factors of socio-ecological model?

Answer 24

1. Interpersonal/individual sport
2. Interpersonal/social factors
3. organizational factors
4. community factors
5. public policy

Question 25

What are the individual/interpersonal factors?

Answer 25

-confidence
-knowledge
-competence
-attitude
-experiences

Question 26

What are the interpersonal/social factors?

Answer 26

1. quality and nature of interactions with family and friends
2. social role (what is your role in the society or within your group of friends)
3. interest and support from peer
4. role models

Question 27

What are organizational factors?

Question 28

What is the Gatekeeper theory?

Answer 28

Gatekeeper theory, in the context of sport and media, is they way certain groups or individuals control the information (content) that is being presented to the audiences.

Question 29

What influences the content that is presented?

Answer 29

Personal biases, organizational policies, perceived audience interests, and more. The selection process in this theory can often lead to over-representation or under representation of certain groups, genders or ethnicities.

Question 30

How does gatekeeping theory influence audience perception?

Answer 30

Gatekeeping theory influences audience perception in a way that it changes their opinions, towards a particular athlete, sport or event. For example, For mens they show the NBA but on the same channel they cover college basketball for women, which, over a period of time, will change people’s perception that women sports is not that competitive.