Quiz 2 - Types of Advertising Part A

Question 1

A business model that revolves around an agreement between two companies.

Answer 1

B2B

Question 2

A business model that revolves around promoting/offering their products or services to.

Answer 2

B2C

Question 3

The process of making the public aware of a particular brand/service and its features so that they will buy it and/or emphasize its attributes.

Answer 3

Brand Advertising

Question 4

Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a ‘device’ provided in the advertisement.

Answer 4

Direct Response Advertising

Question 5

It is a type of advertising which takes place in a specialized directory. In contrast with other forms of media, directory advertising is usually inexpensive and provides an opportunity to the advertisers to drive attention towards product or service at a moment when the customer is eagerly looking for and is prepared to buy. In the past directories were typically print media (such as a phone book/Yellow Pages), but have evolved into online directories such as Angie’s List or YELP.

Answer 5

Directory Advertising

Question 6

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Answer 6

Guerrilla Marketing

Question 7

Advertising intended to promote a company, corporation, business, institution, organization or other similar entity. The promotional message aimed at creating an image, enhancing reputation, building goodwill, or advocating an idea or the philosophy of an organization, instead of sales promotion. Such advertising does not attempt to sell anything directly. While a specific product may appear in an institutional ad, it is not a hard sell for the product itself.

Answer 7

Institutional Advertising

Question 8

A media-based marketing technique which encourages consumer participation. This form of advertising uses interactive media online (such as social media, videos, web banners, apps, video games). The main focus of interactive advertising is to have consumers engage and interact with the ad in some way and directly or indirectly provide feedback on a campaign. Does NOT include offline interaction such as a print perfume ad with scratch and sniff. MUST be digitally-based advertising.

Answer 8

Interactive Advertising

Question 9

This refers to adding promoted content on a website or platform while following the format and style rules of that platform.

Answer 9

Native Advertising

Question 10

Advertising on the internet and on digital media platforms.

Answer 10

Online Advertising

Question 11

Advertising that attempts to influence or comment upon a matter which is currently the subject of extensive political debate.

Answer 11

Political Advertising

Question 12

Advertising with a central focus on public welfare, and is generally sponsored by a non-profit institution, civic group, religious organization, trade association, or political group.

Answer 12

PSA