Quiz 2-Publication Design Flashcards
Refers to the creation of an emphasis of difference between elements.
Contrast
Refers the repeating elements or using the same styles for elements to achieve unity.
Repetition
Refers to the way in which text is lined up on a page. Can be center, left, or right.
Alignment
Refers to the placement of elements on a page or screen.
Proximity
What types of things are pretending by intellectual property protections.
A work or invention that is the result of creativity to which one has the rights.
Form of protections provided to the authors of “original works” of authorship.
Copyright
Word, name, symbol, or sign that distinguishes products or services of a source from those of others.
Trademark
Set of rights protecting the inventor of an invention; protected for 20 years after it’s filed
Patent
Information that a company keeps and protects for its own use, but is not patented; no legal registration; protected with confidentiality agreements
Trade secret
Why use you use a color and font scheme?
Colors and fonts help give a piece character while also helping you put your message across
Old style; curly ends; used for main bodies of text; newspapers, books, magazine articles
Serif font
Straight edge; used for signs
Sans-serif font