Quiz 2 Flashcards
What is business level strategy?
The way a firm thinks how to compete.
What can I do to perform competitors?
Think and strategize before do anything
Two business levels strategies?
1- Always have competitive edge (competitive advantages)
2- Be sustainable (create for longevity)
What are the three generic strategies?
1- Cost leadership (low cost option)
2- differentiation (unique options)
3-Focus (narrow down)
What is cost leadership (first of three generic strategies)?
(low cost option) :
be efficient ( follow effective policy guidelines)
Past experience ( learn from mistakes)
Control your overheads ( follow ,mission, vision, goal, reiterate)
Standardized procedures( maintain uniformity)
Downsize of cost leadership? ( 3 generic strategies)
Dowside:
focus on 1 area,
market fluctuations,
copy and paste (imitated)
What is the differentiation (second of three generic strategies)?
( unique options): brand, costumer service, technology, quality
Downside of differentiation (3 generic strategies)
Downside: Unique (limited options): above expectations (higher benchmark) price (pay premium) perspective (different)
What is focus (three of three generic strategies)?
(narrow down):
cost (cost advantage)
differentiation (be different)
Downside of focus (3 generic strategies)
Downside: competition(rival competitor product erosion)
Imitation (dot.com businesses)
Limitation ( uniqueness)
What are the combination strategies?
Mass customization (make unique products at low cost)
Combination strategies downside?
Downside:
Miscalculation (incorrect assessment, bias)
What is the corporate level strategy?
Focuses on the decision a corporation makes to transform itself
What is diversification?
To diversify (varied)
mergers (join) and acquisition (develop, buy)
Strategic alliance and joint venture
Internal development
Why firms diversify?
Variety of reasons:
Fresh personnel,
exploit an opportunity,
create a synergy.
Two types of corporate level strategy?
1 Related diversification (to build their portfolio)
2. Unrelated diversification: (believe in what you do and stay focused)
Why vertically integrate?
To reduce dependence on suppliers or its channels of distribution (weight risks before)
How to create value within the business unit?
parenting (positive contributions of corporate office),
restructuring (means of corporate office can add substantial value),
corporate entrepreneurship green field/ organic growth.
what are White knight?
Firms invited by target firms management to step in during a hostile bid
What are golden parachutes?
prearranged employment contract between companies and managers specifying in hostile takeover, paid a significant severance package
What needs to be integrated? Strategies
Business level strategy and Corporate level strategy
Test business and corporate level strategy for?
consistency,
consonance (compatible)
advantage (competitive)
feasible (convenient)
Industry life cycle stages?
Stages: Introduction, growth, maturity, decline.
Importance of industry cycle?
Importance:
awareness firms strengths and weakness,
balance in each area,
cannot predict
Introduction strategies [industry life cycle]?
Introduction (strategies):
focus on research and development,
marketing,
patience pays.