quiz 2 Flashcards
define intellectual property
product or result of mental process that is given legal protection against unauthorized use.
usually intangible, embodied in a tangible object
patent
provides right to prevent others from using, making, selling an invention
exclusive monopoly for short period of time
- the most protection out of the 4
- duration limited by statute, federally protected
- cannot be reverse engineered or independent creation
whole process is open to public
LONGEST PROCESS. EXPENSIVE
ex. can be a recipe
copyright
right to prevent others from copying an original work of authorship.
DOES NOT PROTECT THE IDEA ITSELF FACTS OR INFO. many people can have the same idea, but how they express it is different.
only when someone copes the other person.
ex. book ,film, music recording, choreography, gym routines
- duration limited by statute
- copyright lasts very long
- federally protected
trademark
word, symbol, name device or combo used by a manu. or merchant
TO IDENTIFY and distinguish its goods from others’ goods
- rights expire if not renewed. good for 10 years, year 6 u have to confirm
- both federal and state law
trade secret
any secret and valuable business info
gives business an advantage over its competitors that do not know the info. uniqueness is not important
business and commercial info that has commercial value. info not in public domain
largely state law. there is federal act
ex. product formula, CUSTOMER LIST!!!
- others may reverse engineer or independently invent
- you have to show that you are keeping it a secret
LASTS AS LONG AS YOU CAN MAINTAIN THE SECRET
what does a trademark notify consumers of
name of a product or service, where it comes from, who is responsible for its creation
federal lanham act 1946
provides additional federal protection for trademarks
what are the 3 things trademark owners can sue under
1 - state common law of unfair comp.
2 - state trademark statutes
3 - federal lanham act
what is a certification mark
type of TM
- mark used in commerce by a person other than the owner
- certify that goods or services of others have certain characteristics
ex. adhering to certain quality standards, region of origin
collective mark : membership mark
indicate membership of a group w common goal
collective mark : trademark or service mark
adopted by collective org. for use by members selling ind. goods / services
- same purpose as certification mark
what does federal trademark register give u
NOT REQUIRED TO FEDERAL REGISTER!
- constructive notice of use of mark
- right to sue in federal court for infringement
- right to seek assistance from U.S. customers service in preventing importation of articles, bearing infringing marks
intent to use trademark application
you are not using it, but plan to in 6 months
trademark infringement
- likelihood of confusion
- consumers are likely to be confused as to origin or sponsorship
- marks are similar, products are SIMILAR
trademark dilution
has NOTHING TO DO WITH LIKELIHOOD OF CONFUSION
- blurring or tarnishment can harm TM owner interests
similar mark, different product
value of the mark down bc consumers will no longer associate mark only with original party.
- parties not direct competitors
ONLY FAMOUS MARKS!