Quiz 2

Question 1

What is the primary focus of a Strategic Information System? (SIS)

Answer 1

Supporting long-term strategic goals of an organization

Question 2

Which company is mentioned as an example of achieving a cost advantage through efficient supply chain management?

Answer 2

Walmart

Question 3

What is one of the key benefits of being a “first mover” in the market?

Answer 3

Brand recognition and customer loyalty.

Question 4

Which initiative involves creating high switching costs for customers to ensure loyalty?

Answer 4

High Switching Costs

Question 5

What is a key strategy used by Apple to differentiate its products?

Answer 5

Focusing on user-friendly interfaces and branding

Question 6

Which technology does Zara use to optimize its production and inventory management?

Answer 6

Radio Frequency Identification (RFID)

Question 7

What was a major reason for Nokia’s failure in the mobile phone market?

Answer 7

Failure to adapt to smartphone trends

Question 8

What is the “Bleeding Edge” in the context of technology adoption?

Answer 8

The risks of accepting new technology too early.

Question 9

Which company is mentioned as an example of using alliances to enhance customer experience?

Answer 9

Starbucks

Question 10

What is one of the key challenges in maintaining a competitive advantage?

Answer 10

Rapid technological changes