Quiz 2

Question 1

social marketing

Answer 1

use of commercial marketing techniques to influence behavior on a larger scale in order to promote health

Question 2

How do you affect behavior?

Answer 2

Education, social marketing, and laws/policy

Question 3

Education in behavior

Answer 3

explains the behavior, people are usually unaware or considering a behavior change

Question 4

Social marketing

Answer 4

aware of the issue but has barriers; helps people know how to get around those barriers

Question 5

The 4 P’s in marketing

Answer 5

Place, price, product, and promotion

Question 6

Three key segments

Answer 6

1. People who are at risk
2. People motivated by the same things
3. People that can be reached through common channels

Question 7

Step one of social marketing

Answer 7

Define a problem

Question 8

Step 2 of social marketing

Answer 8

Assess marketplace

Question 9

Step 3 of social marketing

Answer 9

Segment audience

Question 10

Step 4 of social marketing

Answer 10

Plan behavioral goals

Question 11

Step 5 of social marketing

Answer 11

Develop and pretest

Question 12

Step 6 of social marketing

Answer 12

Determine and marketing mix

Question 13

Step 7 of social marketing

Answer 13

Deliver program

Question 14

Step 8 of social marketing

Answer 14

evaluate and alter

Question 15

“You should do “x” for better health, even if it’s hard. Fear appeals” is an example of a new paradigm or old paradigm?

Answer 15

Old paradigm

Question 16

community organizing

Answer 16

Process which communities are helped to identify common problems or goals

Mobilize resources

Develop and implement strategies for reaching the goals they have collectively set

Question 17

community building

Answer 17

focused on community, on assets and strengths rather than needs

Question 18

Relevance

Answer 18

starting where people are, felt needs

Question 19

Participation

Answer 19

community ownership

Question 20

empowerment

Answer 20

importance of creating environments that individuals/communities can be empowered

Question 21

recognizing the issue

Answer 21

from the inside: citizen initiated/bottom up

from the outside: top down

Question 22

gaining entries

Answer 22

recognize who the gatekeepers are in the community

be culturally sensitive and strive for cultural competence

Question 23

organizing people

Answer 23

create a task force, or coalition

Question 24

Determine priorities and settings goals

Answer 24

build ownership

Question 25

five criteria for select a problem

Answer 25

1. Winnable
2. Simple and specific
3. Must unite
4. Affect many and build community
5. Part of a larger plan

Question 26

arriving at a solution and selecting intervention strategies

Answer 26

create an intervention

avoid turfism